Social Media Executive

Website Hobbycraft

Discover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores.

Here at Hobbycraft, we are looking for a Social Media Executive to join the team based at our Head Office in Christchurch. You will join us on a full-time, permanent basis working Monday to Friday – 9am to 5pm, and with the flexibility to work from home two days a week. Occasional weekend/out of hours working required with time given in lieu of any out of hours’ time worked, and working hours can be adjusted to make this more manageable. In return, you will receive a competitive salary of up to £28,000 per annum DOE, plus a pension with 4% contributions and many more benefits!

What can we offer our Social Media Executive?

  • Competitive Salary
  • 25% Discount Card for Hobbycraft Stores and Haskins
  • Hybrid working policy
  • Free Onsite Parking
  • Dog Friendly Office
  • EV Charging Point
  • Free Hot Drinks
  • 33 days holiday inclusive of Bank Holidays with an increase each holiday year
  • Birthday Day Off
  • Company pension contribution – up to 4% contribution
  • Employee Assistance Programme provide by Retail Trust
  • Cash Health Plan with Health Shield
  • Contribution towards eyesight test and glasses
  • Subsidised gym membership
  • Cycle to Work Scheme
  • Long service awards and gifts
  • Continuous training and development
  • Colleague Wellness Programme
  • A creative working environment
  • Colleague Social Events throughout the year

Your responsibilities as our Social Media Executive will include:

  • Propose, plan and execute our social media strategy in-line with marketing and brand campaign calendar helping us increase our followers, engagement and impact across all platforms
  • Working closely with our Social Media Coordinator on the day-to-day management of social media platforms. Scheduling and publishing content, alongside responding to, and engaging with audiences on all platforms
  • Plan, film and edit social first video content to be used TikTok and Instagram
  • Work collaboratively with the Social Media Video Producer to ensure we’re creating optimized and engaging video content for our brand channels, with particular focus on TikTok
  • Be the team’s lead on social media campaign content. See ideas through from concept to completion and ensure campaigns are delivered on time and within budget, and analysis and collate strengths and learnings of a campaign
  • Keep the relevant teams up to date with our campaign content plans as well as the latest trends and behaviors on our social channels
  • Liaise with the Digital Marketing Manager on how our paid and organic content works together, and you will lead on the creation of TikTok paid assets, ensuring they are optimized for the channel
  • Work closely with our network of TikTok stores ensuring they are regularly briefed on priorities and focuses
  • Attend photo and video shoots, capturing video content for brand social channels
  • Deliver relevant training and guidance to our network of Hobbycraft Artisans, to ensure they are confident across all priority social media channels
  • Managing relationships with internal content creators, and external influencers and creators, to ensure our channels are populated with entertaining content that drives social KPIs
  • Work with the customer services team to ensure brand responses on Facebook,
  • Instagram and Twitter are concise and accurate and our customer feel informed and supported
  • Take responsibility for weekly social reporting, adding insights and actions and updating on a weekly and monthly basis
  • Strive to ensure our content is always best in class and ahead of the game.

What we’re looking for in our Social Media Executive:

  • You’re an enthusiastic team player with a genuine obsession with social
  • A confident user of TikTok, Facebook, Instagram and Twitter
  • Someone who has an eye for detail and have a proactive approach to tasks and a can-do attitude
  • You’ll be an excellent communicator who can articulate themselves and any ideas they have
  • You’ll be a highly organised person and a creative thinker that can spot a winning campaign concept at fifty paces
  • You’ll be across the breaking social media trends, and be plugged into pop culture, always looking for fresh ways we can engage our audience in the social sphere
  • You’ll have the ability to build working relationships quickly, both internally and externally
  • You’ll have flawless copywriting prowess
  • You’ll understand online content for the crafty handmade audience
  • Someone who has an interest in craft, making and baking
  • And a passion for the Hobbycraft brand is a must!
  • Someone who has a car and is happy to drive to photo and video shoots at our
  • Southampton based studio, Hobbycraft store or shoot location


  • A minimum 2 years of experience creating brilliant social media content for a business/brand
  • A confident user of Microsoft Office programs, all social media platforms, Sprout Social,
  • Google Analytics, Canva, CapCut and Adobe Creative Suit programs
  • It would be a bonus if you had experience of line management, but this is not essential
  • If you have the skills and experience we are looking for, click ‘Apply’ now to be considered as our Social Media Executive – we’d love to hear from you!
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