Website Motion Recruitment
Established in 1989, Motion Recruitment Partners, LLC (MRP) is parent company to a group of leading Global Talent Solutions providers: Motion Recruitment, Sevenstep and TG Federal. The MRP companies help businesses achieve breakthrough talent acquisition outcomes through a unique team-based approach, deep and proven marketplace expertise, and a relentless focus on partnership.
Senior Digital Marketing Social Media Consultant Opportunity
We are seeking a highly skilled and passionate paid social performance marketing expert to join our client’s rapidly growing Social Media team, a key driver of the success of our broader Digital Marketing team.
The Senior Social Media Consultant, Commercial and Provider Segments (B2B), directly supports the Segment Marketing team fulfilling media buying, analysis, optimization, reporting, and management of tactical paid social media campaigns for various product lines and initiatives.
You will proactively provide internal client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance. Additionally, you will play a key role in providing and presenting data to Segment Marketing team members and leadership, and internal department stakeholders to ensure strategic direction and goals are achieved and reflected in tactical paid social strategy recommendations.
Daily Responsibilities:
- Set up and manage upper to lower funnel campaigns across paid social platforms including but not limited to Meta, LinkedIn, TikTok, X, etc., with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages and tracking requirements.
- Oversee daily, weekly and monthly spend in-line with targets and budgets.
- Own new testing and optimization ideas to drive campaign performance.
- Be an expert on best practices to set up and manage ads, ad sets, campaigns, targeting, and budgets.
- Create and manage testing timelines.
- Develop marketing strategies relating to paid social, creating clear plans to achieve business goals and proactively identify new opportunities/solutions that align with an internal clients goals.
- Possess comprehensive expertise in paid social strategy, including an understanding of full-funnel dynamics, platform selection based on specific objectives, attribution methods, measurement techniques, conversion tracking, creative execution, and more.
- Communicate strategy, performance, and campaign recommendations externally and internally. Brings prior experience in client communication, adept in engaging with internal clients through email or phone, and has participated in presentations.
- Display a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
- Work cross-functionally with Brand and Creative team and advise on best practices. Work cross-functionally with SEM marketing team to leverage and optimize campaign performance across tactics and shared learnings.
- Takes proactive steps to stay informed about industry developments. Has the ability to self-conduct, gather, and analyze market research to determine social media opportunities and competitiveness.
- Support community management on a shifting rotation on a team of three social media managers.