Website Northeastern University London
Based in the heart of London, Northeastern University London (Northeastern University London) has developed a reputation for delivering an excellent university experience and has exceeded all Russell Group universities for overall student satisfaction in the UK’s National Student Survey for four consecutive years (NSS 2019, 2020, 2021 and 2022). Northeastern University London offers a vibrant, collegiate community delivering interdisciplinary and academically rigorous degree programmes, designed to equip graduates with the combination of skills and knowledge that are increasingly desired by organisations, employers and society. Many of the university’s undergraduate and masters degrees combine its emphasis on the humanities with the exploration of disciplines in contemporary technology.
The Social Media Specialist is responsible for developing and implementing data-driven, highly creative social media strategies for Northeastern University’s London campus. Content should be native to each platform and include audience-tailored campaigns that promote the brand in innovative and engaging ways. The Social Media Specialist is well-versed in the social media landscape; knows all existing and up-and-coming platforms, follows trends, and brings new ideas daily. This is a 24/7 role that requires both monitoring/analytics of social conversations; management of the main accounts across multiple platforms; and original content creation tailored to each platform. The person in this position will be on site 5 days a week.
As a member of the talented award-winning social media team embedded in Northeastern University Boston’s Communications department, the Social Media Specialist will increase engagement across all social platforms, and build/manage communities relevant to the London campus, while adhering to university-wide best-practices and policies that elevate the Northeastern brand globally. Responsibilities include:
- Develop and distribute content, creating and implementing engaging social media campaigns.
- Research trends, channels and strategies and implement innovative findings and ideas.
- Use analytics tools to create and deliver reports to inform the university of current social media coverage, reach and engagement.
- Use social media tools like Sprinklr to optimize content streams to engage with target audiences and social influencers.
- Create original imagery and video, including Reels and TikToks.
- Write copy optimized for distribution across specific platforms.
Engaging with user-generated content as well as relevant influencers will be a key component of this role. As social media never sleeps, the Social Media Specialist must be responsive, fast, thoughtful and creative at a moment’s notice.
Please be aware that after-hours work, including weekends and holidays, is routinely required. The position is based on Northeastern’s London campus and is fully in person.