Digital and Social Media Manager

Website The Recruitment Co.

We’re THE RECRUITMENT Co. a market-leading, multi-sector recruitment company on a mission to keep the world of work moving. As a human-centric business operating in a virtual world we’re anywhere and everywhere our clients and candidates need us to be. Every day we match thousands of talented individuals with temporary and permanent jobs. We hire across technical and engineering, manufacturing, warehouse and industrial, contact centre and customer service, office personnel and public sector… we wouldn’t say it out loud but we pretty much hire for any role.

Job Title:

Digital and Social Media Manager

Salary:

Competitive

Location:

Manchester City Centre

Hours / Days:

35 hours per week (Monday to Friday)

Job Responsibilities:

  • Establish, drive and manage a coherent integrated digital marketing strategy, using the full mix of digital acquisition techniques – PPC, display & programmatics, influencer & partner marketing and social media channels (both paid and organic)
  • Develop and maintain a well-structured social media calendar focusing primarily on LinkedIn, X and Instagram to build brand engagement and income streams. There is also the opportunity to expand into TikTok and YouTube
  • Creating copy for social media channels to ensure consistency with our brand and tone across the firm
  • Fully understand our clients target audience across the whole firm on the main social media channels and execute creative social media campaigns to appeal to them
  • Work closely with the Marketing Executives to ensure full management of all our clients social media channels and they are filled with the relevant content from calendar
  • Work with the Marketing Executives to plan and then coordinate workload for digital marketing campaigns, including the briefing of collateral required. Create and build digital campaigns, manage online budgets and identifying online demographics to target
  • Analyse the success of campaigns, translating data into recommendations and plans for revising the digital marketing and social media campaign activities. Monitor and optimise campaign progress regularly and produce reports during and after campaigns to show the success
  • Stay ahead of latest trends in the digital sector and make recommendations for new strategies on a regular basis
  • Utilising automation platforms for the seamless execution of content across all channels, and strategically scheduling content releases for maximum reach (sprout social is currently used)
  • Capturing video and imagery content for significant events and campaigns and working closely with the legal teams and their clients. Have the ability to undertake video editing
  • Work closely alongside the Senior Marketing Manager and Director of Marketing plus our clients retained digital agency (I-COM) to ensure all digital campaigns are aligned
  • Work closely with the Marketing Managers in both Personal Injury and Clinical Negligence to create engaging and effective social media campaigns by utilising video, influencers and paid social when required with the aim to generate leads
  • Implement a content calendar for Clinical Negligence and Personal Injury departments
  • Manage partnerships with influencers / ambassadors when required and source new partnerships and ensure such relationships provide the necessary return on investment
  • Monitor competitor activity and responding accordingly

The Person:

  • Minimum of 3 to 5+ years proven digital marketing experience either in a similar role, either B2B or B2C. Ideally with some agency side experience
  • Highly experienced in delivering both organic and paid social media activity and campaigns. Understand how organic content can also support any paid campaigns
  • Excellent experience in managing multiple social media channels and in developing effective social media strategies and campaigns
  • Proficient in content creation across various platforms including experience of using tools such as Canva and the ability undertake video filming and editing
  • Experience of executing influencer campaigns
  • Experienced in using analytics and monitoring to report on the success of both organic and paid social campaigns and the ability to compile reports to make informed recommendations
  • Excellent interpersonal skills with the ability to communicate confidently in a corporate setting
  • Adaptable and comfortable working with changing priorities and deadlines

Please note that The Recruitment Co. are an equal opportunities employer

CPProfessional

The Recruitment Co. is an equal opportunities employer and we’re committed to diversity and inclusion in the workplace.

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