Social Media Specialist London / Qatar 2-3mths FTC, London

Description

Position at Mindshare Worldwide

Social Media Specialist

Role requires engaging with various internal stakeholders and p laying a leading role in managing agency and media supplier relationships

Role purpose

The Social Media Specialist will ensure the effective utilization of QNTC’s social channels through campaigns and always on activity. The Social Media Specialist will support the development of QNTC ‘s strategy and target setting exercises , collaborate in the development of media plans that deliver against set objectives and target identified audiences , monitor the performance of activities against established KPIs and targets, provide ongoing optimization recommendations, and support the timely deliver y of performance reports to relevant stakeholders.

Key accountabilities and activities

Key accountabilities

Activities

Paid Social Media Activities

Ongoing Strategy Development

• Collaborate in the development of objective and target -driven paid media strategies to achieve organizational objectives ,
• Collaborate in identifying and sizing audience s across marke ts, and the right social channels to reach them,
• Review and integrate market research, projections and partner / publisher insights and best practices,
• Collaborate in planning the roll out of activities (campaigns, or always on) within each market,
  Establish tracking mechanisms to monitor performance against agreed upon targets and KPIs,
• Provide creative ideas to continuously evolve strategy, enhancing performance and minimizing costs.

Activity Planning

• Collaborate i n briefing the media agency and digital partners regarding upcom ing activities ,
• Collaborate in evaluating paid media plans and budget allocations across platforms and markets ,
• Advise content producing partners on required specifications to ensure the timely development of suitable assets for each channel and platform .

Activity Setup & Launch

• Ensure that the appropriate audience lists are defined and created as necessary across social platforms,
• Oversee and review the setup of campaign structures, measurement tracking mechanisms and webpage tags,
• Facilitate sharing of ad copies, translations, and adaptations, and ensure the accurate trafficking of campaigns across markets and languages according to best practices,
• Monitor ad approval processes and proactively lead troubleshooting to ensure timely deployment ,
• Implement identified campaign optimizations in a timely manner.

Reporting

• Support the development of a holistic paid media reporting mechanism for all paid media activities against identified objectives and targets,
• Monitor all active assets and identify opportunities to improve performance (at an asset or campaign level ) , providing budget reallocation recommendations accordingly,
• Collaborate in developing strategic insights and identify opportunities for improving ROI of subsequent activities,
• Collaborate with the Digital team to analyze traffic sources and engagement rates and optimize spend accordingly,
• Support the media agency and digital platforms in conducting brand lift and digital attribution studies,
• Utilize monitoring and reporting tools to identify new trends and behaviours .

Digital Platform Relationship Management

• Manage day to day relationship with Digital Social Platforms,
• Leverage relationships to provide the team with latest insights, trends informing the overarching Paid Media Strategy and market-specific plans,
• Collaborate with digital platforms to identify target audience s , studying their behaviours , building bespoke user journeys, and identifying any evolutions in their interactions with platforms.
• Manage and track the utilization of value-added services.

General Activities

• Play a leading role in the day to day management of the media agency team ,
  Collaborate with other media team member s ( Performance Specialist , Trade Media Specialist ) to ensure a holistic approach across paid media activities,
• Collaborate with internal teams to track and optimize the overall digital experience across paid media channels.
• Promote a safe, secure, healthy working place and fostering a motivating environment .

Skills / Experience Requirements

Education and qualifications
The applicant should have a Bachelor’s Degree or equivalent.

Experience and Communication Skills
At least 5 years in a related field is required. Preference for candidates with experience at a global media agency servicing multinational clients, or in-house specialists from global brands.
Experience managing a team, or an agency team is required .
Experience in Destination Marketing is preferred.
Strong English verbal and written communication skills are essential. A c ommand of Arabic verbal and written communication skills is a plus.
Demonstrated cross cultural communication skills required, with a track record of working across geographies, or other international experience.

Technical Experience Requirements
Extensive experience in Digital Marketing is required , and specifically in setting up paid media campaigns on leading Social Media Platforms such as Facebook /I nstagram, Snapchat, Twitter, LinkedIn , Weibo, WeChat , TikTok . Must be able to share examples demonstrating their ability to lead successful paid social media campaigns .
Thorough experience in setting up campaigns and working with Facebook Ads Manager is required. Experience with Snapchat Ads Manager, Twitter Ads Manager, and LinkedIn Ads Manager is preferred.
A high level of proficiency with Microsoft Excel, Word, PowerPoint, and project management tools is required ; adept at learning new tools and technologies .
E xperience analyzing data and using analytical tools to track and monitor campaign success is required .
Ability to translate data and insights into visual story-telling presentations is required.
An understanding of the digital advertising landscape, programmatic ad buying and ad operation technologies and ad servers is a plus .
Experience in re-marketing techniques, search and programmatic techniques is desirable.
Working knowledge of Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), Supply-Side Platforms (SSPs), 3rd Party Ad Tracking, &/or Google Tag Manager is a bonus.

Behavioural Attributes
Adaptable , flexibl e, with a demonstrated ability to manage multiple and competing deadlines .
Thrives on working in a collaborative, dynamic, fast-paced work environment with strong attention to detail and accuracy .
Creative thinker, open to experimentation, and committed to professional growth.
A strong team player, able to work collaboratively with members of the wider Digital and Marketing team is required .

Working conditions

Location

Doha, Qatar – 3 out 4 weeks

Work hours

Full time, flexibility to work outside of regular working hours when required

Travel requirement

Mindshare Worldwide