Are you looking to get into social media marketing? Or, are you weighing your options to decide on the most lucrative and rewarding social media job? Either way, we’ve got you covered. In this blog post, we’ll talk about the best options out there, helping you identify the right path for yourself. Let’s dive in.
Why Social Media Marketing?
Social media platforms host a whopping 5.17 billion social media users worldwide. Smart business owners realize that their target audience is hanging out on these social media platforms, so they invest their resources in connecting with them. Plus, social media platforms like Facebook, LinkedIn, and Twitter provide the tools and features to help business owners reach and convert their audiences. As a result, there’s a huge demand for good social media marketing professionals.
Best Social Media Jobs for a Lucrative Career
Let’s briefly discuss some of the most rewarding and in-demand social media career options.
Social Media Manager
Social media management is one of the most popular roles in the marketing industry. This is because it involves managing a brand’s entire social media presence at a recurring monthly income. As a social media manager, you overlook:
- Content strategy
- Content creation
- Content calendar and publishing
- Analytics
- Graphic design
- And maybe more
Social media managers are usually an all-in-one marketing resource for a brand, taking care of most or all aspects of its social media presence.
Social Media Content Creator
A social media manager may offer virtually everything under the social media marketing umbrella. But, they can’t be the specialist in everything. If a brand wants to hire someone who can help it create powerful content, they have to turn to a content specialist. As a social media content creator, you may be responsible for creating all types of content, including:
- Facebook posts
- Instagram Reels
- Twitter Threads
- LinkedIn posts
- And more
Social Media Content Strategist
A social media content creator may be able to create engaging content, but how does a brand come up with the right topic ideas? Content creators can create great content but if it’s not what the target audience wants, it’d be of no use. As a content media content strategist, you can help brands keep their content calendars populated. Content strategy creation involves researching search engines like Google and competitors. You can also use tools like Buzzsumo to analyze your existing content and work on high-performing topics.
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Community Manager
Developing a content strategy and creating engaging content is important. But, how does a brand make sure their social profiles and pages are actually helping it? By hiring a community manager. The role involves interacting with the prospects and addressing concerns of existing customers.
Related: What Does a Community Manager Do?
Social Media Ads Manager
Effective social media advertising is something that requires understanding the target audience, crafting engaging ad creatives, and analyzing ads for potential improvements. As an ad manager, you help brands maximize their returns by creating, tracking, and optimizing their campaigns.
Graphic Designer
In this fast-paced digital era, most marketing content types are incomplete without eye-catching graphics. Graphic designers help brands create ad creatives, banners, posts, logos, Pinterest Pins, and more. As a graphic designer, you need to have a good grip on:
- Color psychology
- Landing page designs
- Typography
- Contrast
- Alignment
- And more
Freelance Vs In-House Vs Remote Work
As a social media marketer, you don’t have to stick to a specific company or business. An in-house job requires that you go to an office and stick to the 9 – 5 routine. It’s for individuals who prefer a more structured approach to work. However, there are a couple of other options.
Remote Work
Remote work typically involves working with an employer full-time. However, it doesn’t require you to be available in a physical office. As a remote social media marketer, you can work from anywhere you want, as long as you’re fulfilling your jobs.
Freelance Work
Freelancing provides a little more freedom than remote work. As a freelancer, you usually work with clients on a project basis. You have the freedom to work on your own time of the day. And, you can work anywhere you like.
Where to Get Best Social Media Jobs
There are plenty of platforms where you can list and promote your social media marketing services. LinkedIn is probably the most powerful when it comes to landing long-term clients worldwide. To attract the right clients or jobs, optimize your LinkedIn profile and stay active in relevant groups.
You can also pitch your services to relevant brands and companies with outreach. If you want to get freelance clients, create and optimize your profile on platforms like Fiverr, Upwork, and Legiit.
Best Social Media Jobs: FAQs
Let’s address some frequently asked questions around the topic “Best social media jobs”.
What is the Highest Paid Social Media Job?
Most social media marketing jobs are highly rewarding, but your pay depends on your experience and expertise. Social media management is one of the highest-paid jobs in this industry. On average, the job pays $64,845 /year on average.
Is Social Media Career Worth It?
Social media marketing is one of the most rewarding career options given that you have the required skills. Businesses of all types and sizes use social media to market their products and services, and they’re willing to pay top dollar for the right resource.
How Do I Start a Career in Social Media?
Start by finding a particular niche and get good at it. Share what you learn in relevant social media groups and communities. Build your network and keep pitching your services subtly.
Conclusion
Social media marketing typically provides a high return on investment. Platforms like Facebook, Instagram, Twitter, and LinkedIn have a huge active audience size, which makes them a go-to place for most brands. But, marketing has a lot of moving parts and requires expertise and experience. This is why there’s a huge demand for skilled social media marketers. Whether you want to work in-house, remotely, or charge per project, you’ll find a lot of opportunities out there.
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