Influencer Vs Content Creator: A Detailed Comparison

Becoming an influencer or a content creator may seem like an easy task. After all, anyone with a camera can shoot videos. In reality, it requires the right strategy and a lot of consistent effort. And, although some areas overlap, content creators and influencers aren’t the same people. An influencer is mostly a content creator, but a content creator isn’t always an influencer. In this guide, we’ll talk about the differences and similarities between the two jobs and how you can pursue both as a social media marketer. Let’s dive in.

Who is an Influencer?

An influencer can be anyone with some sort of influence over a decent number of audience in a particular niche. As an influencer, you can build a following using different types of content, such as videos, Tweets, Reels, blog posts, and more. A niche influencer is one that has a following on a singular topic. People listen to what these influencers say and recommend as they’ve built credibility on that topic over time. Businesses work with influencers to introduce their product to a new yet relevant audience.

Who is a Content Creator?

A content creator is a relatively broad term. The profession involves creating a variety of content types including videos, images, text, and gifs. A content creator can be an influencer, a freelancer, a job holder, a blogger, etc. Unlike influencers, you don’t have to have a social media following as a content creator.

Influencer vs. Content Creator: The Difference

An influencer is someone who has a decent number of followers and has the ability to influence their purchasing decisions. A content creator, on the other hand, creates all sorts of content on a variety of topics. They focus on creating helpful and valuable content. Content creators aren’t always influencers as they can have different roles such as managing social media accounts for clients. Influencers, on the other hand, work on building their own following and working with brands on a project basis.

Pros of Becoming a Content Creator

pros of being a content creator


As a content creator, you can work on your own time at your own pace. You also don’t have to stick to a place and can work from anywhere in the world. You’re not tied to a 9 – 5 job, which gives you more freedom to indulge in other activities of your life.

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Monetization Potential

Good content can help you generate a lot of money. There are several ways you can monetize a piece of content, including inducing digital products, e-commerce products, affiliate products, and display advertising. Plus, you can offer your services as a freelance content creator or a full-time employee of a brand.

Learning and Growth

Content creation allows you to discover new trends, learn different skills, and polish your creative abilities. As you grow as a content creator, you can see yourself improving personally and professionally.

Cons of Becoming a Content Creator

Like any other profession, content creator also has its drawbacks.

High Competition

If you’re a new content creator who doesn’t know how to crack the code, it can be pretty tough to stand out and gain enough eyeballs for your content. Understanding different social platforms and their algorithms is an important aspect of successful content creation.

Income Instability

Unless you’re a full-time employee of a company or a brand, maintaining a stable income can be hard as a content creator. If you’re a freelancer, you’re dependent on the flow of clients. If you’re a solo content creator, you have to make sure your content generates enough revenue.

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Platform Dependency

As a content creator, you’re producing content on different platforms. These platforms have their own rules and regulations as to which type of content gets the most visibility. Therefore, whichever platform you’re generating content for, you’re depending on it to some extent.

Pros of Becoming an Influencer

influencer marketing..

According to Statista, the influencer marketing industry has more than tripled since 2019. Let’s now talk about the advantages of being an influencer.

Community Building

As a successful influencer, you have a community of followers who are interested in your opinions and recommendations. With a loyal and engaged community, you can promote anything you want under the umbrella of your niche or industry.

Monetization Opportunities

Once you have a niche following that trusts your recommendations, you can start monetizing your influence. Probably the most profitable way to monetize a niche following is by partnering up with a brand.

Cons of Becoming an Influencer

Here are a couple of cons of being an influencer.

Pressure to Maintain Image

As an influencer, you can shape people’s perceptions and thinking. However, you need to maintain your image to be able to enjoy that influence.

Dependency on Algorithms

Influencers are typically popular on a certain platform such as YouTube or Instagram. These platforms have unique algorithms and you have to satisfy these algorithms as an influencer.

Related: Who Is a Social Media Moderator and How to Become One?


Influencer marketing is a highly in-demand industry, which is why it’s also pretty popular among marketers. More and more marketers are trying to build a following, making this industry highly competitive.

Influencer vs. Content Creator: Which One to Choose?

Both offer great growth potential, however, the ultimate choice depends on your long-term goals as a marketer. If you want to build a personal brand, become an influencer. Plus, if you want to focus on brand partnerships, influencer marketing would be the right profession for you.

Content Creator vs. Influencer: FAQs

Here are some frequently asked questions about content marketing vs. influencer marketing.

Do Influencers Create Content?

Yes, influencers create a variety of content, including videos, blog posts, and images. As an influencer, you use your content to build an audience and sell them products.

What is the Difference Between User Generated Content and Influencer?

User-generated content is the content that’s created by a user of a product or the customer. Influencers are marketers or content creators with a niche following on platforms like Instagram and YouTube.

What is the Difference Between Content and Influencer Marketing?

Content marketing is when you use content to attract, engage, and convert your audience. Influencer marketing is when a business promotes its products to an already built following of an influencer.


Content creators and influencer marketers both use the power of content to engage and convert an audience. Influencers usually only have a following on one platform. Content creators work on a range of content types, including blog posts, social media posts, and videos. If you want to build a personal brand, go with influencer marketing. If you’re into different types of content, work as a content creator and diversify your income.

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Best Social Media Jobs and How to Get Them

Are you looking to get into social media marketing? Or, are you weighing your options to decide on the most lucrative and rewarding social media job? Either way, we’ve got you covered. In this blog post, we’ll talk about the best options out there, helping you identify the right path for yourself. Let’s dive in.

Why Social Media Marketing?

Social media platforms host a whopping 5.17 billion social media users worldwide. Smart business owners realize that their target audience is hanging out on these social media platforms, so they invest their resources in connecting with them. Plus, social media platforms like Facebook, LinkedIn, and Twitter provide the tools and features to help business owners reach and convert their audiences. As a result, there’s a huge demand for good social media marketing professionals.

Best Social Media Jobs for a Lucrative Career

Let’s briefly discuss some of the most rewarding and in-demand social media career options.

Social Media Manager

Social media management is one of the most popular roles in the marketing industry. This is because it involves managing a brand’s entire social media presence at a recurring monthly income. As a social media manager, you overlook:

  • Content strategy
  • Content creation
  • Content calendar and publishing
  • Analytics
  • Graphic design
  • And maybe more

Social media managers are usually an all-in-one marketing resource for a brand, taking care of most or all aspects of its social media presence.

Social Media Content Creator

social media content creator

A social media manager may offer virtually everything under the social media marketing umbrella. But, they can’t be the specialist in everything. If a brand wants to hire someone who can help it create powerful content, they have to turn to a content specialist. As a social media content creator, you may be responsible for creating all types of content, including:

  • Facebook posts
  • Instagram Reels
  • Twitter Threads
  • LinkedIn posts
  • And more

Social Media Content Strategist

A social media content creator may be able to create engaging content, but how does a brand come up with the right topic ideas? Content creators can create great content but if it’s not what the target audience wants, it’d be of no use. As a content media content strategist, you can help brands keep their content calendars populated. Content strategy creation involves researching search engines like Google and competitors. You can also use tools like Buzzsumo to analyze your existing content and work on high-performing topics.

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Community Manager

Developing a content strategy and creating engaging content is important. But, how does a brand make sure their social profiles and pages are actually helping it? By hiring a community manager. The role involves interacting with the prospects and addressing concerns of existing customers.

Related: What Does a Community Manager Do?

Social Media Ads Manager

Effective social media advertising is something that requires understanding the target audience, crafting engaging ad creatives, and analyzing ads for potential improvements. As an ad manager, you help brands maximize their returns by creating, tracking, and optimizing their campaigns.

Graphic Designer

graphic designer

In this fast-paced digital era, most marketing content types are incomplete without eye-catching graphics. Graphic designers help brands create ad creatives, banners, posts, logos, Pinterest Pins, and more. As a graphic designer, you need to have a good grip on:

  • Color psychology
  • Landing page designs
  • Typography
  • Contrast
  • Alignment
  • And more

Freelance Vs In-House Vs Remote Work

As a social media marketer, you don’t have to stick to a specific company or business. An in-house job requires that you go to an office and stick to the 9 – 5 routine. It’s for individuals who prefer a more structured approach to work. However, there are a couple of other options.

Remote Work

Remote work typically involves working with an employer full-time. However, it doesn’t require you to be available in a physical office. As a remote social media marketer, you can work from anywhere you want, as long as you’re fulfilling your jobs.

Freelance Work

Freelancing provides a little more freedom than remote work. As a freelancer, you usually work with clients on a project basis. You have the freedom to work on your own time of the day.  And, you can work anywhere you like.

Where to Get Best Social Media Jobs

There are plenty of platforms where you can list and promote your social media marketing services. LinkedIn is probably the most powerful when it comes to landing long-term clients worldwide. To attract the right clients or jobs, optimize your LinkedIn profile and stay active in relevant groups.

You can also pitch your services to relevant brands and companies with outreach. If you want to get freelance clients, create and optimize your profile on platforms like Fiverr, Upwork, and Legiit.

Best Social Media Jobs: FAQs

Let’s address some frequently asked questions around the topic “Best social media jobs”.

What is the Highest Paid Social Media Job?

Most social media marketing jobs are highly rewarding, but your pay depends on your experience and expertise. Social media management is one of the highest-paid jobs in this industry. On average, the job pays $64,845 /year on average.

Is Social Media Career Worth It?

Social media marketing is one of the most rewarding career options given that you have the required skills. Businesses of all types and sizes use social media to market their products and services, and they’re willing to pay top dollar for the right resource.

How Do I Start a Career in Social Media?

Start by finding a particular niche and get good at it. Share what you learn in relevant social media groups and communities. Build your network and keep pitching your services subtly.


Social media marketing typically provides a high return on investment. Platforms like Facebook, Instagram, Twitter, and LinkedIn have a huge active audience size, which makes them a go-to place for most brands. But, marketing has a lot of moving parts and requires expertise and experience. This is why there’s a huge demand for skilled social media marketers. Whether you want to work in-house, remotely, or charge per project, you’ll find a lot of opportunities out there.

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How to Become a Social Media Manager Without a Degree

In 2024, an estimated 5.17 billion people use social media. Businesses are trying to connect with their target audience and build a following online, which makes social media management one of the most in-demand skills in this digital world. The job involves managing brands’ social media accounts and helping them achieve their marketing goals cost-effectively.

However, how to become a social media manager without a degree? Thankfully, gone are the days when you need a degree to even apply for a position. Today, brands and companies look at other factors before deciding if they want to work with you. In this guide, we’ll tell you how you can get a social media management job without having a relevant degree, or any degree at all. Let’s dive in.

What is Social Media Management?

To help other businesses with social media management, you first need to know the ins and outs of this role. From a zoomed-out perspective, it involves overseeing a business’s social media presence. The tasks you handle include content creation, community management, tracking, strategy development, and maybe more.

Traditional Education Vs Practical Experience

A degree in communications, marketing, or any related field can help you understand the concepts of social media management, but it’s not necessary. Many social media marketers start with no degree and have successful careers.

A prominent benefit of traditional education is that it provides you with foundational knowledge like marketing principles, communication techniques, and strategy development. However, social media marketing is a dynamic industry, and traditional education is mostly unable to keep up with the trends. As a result, it doesn’t fully equip you with all the necessary knowledge and skills.

Practical experience, on the other hand, gives you the skills and knowledge you need to stay relevant and make yourself valuable in this ever-evolving landscape. Thankfully, getting relevant practice experience is easier than ever; you can get it through free or paid internships, freelance projects, and even volunteer work.

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Online Courses and Certifications

online courses

You don’t need a traditional degree to learn the basics of social media marketing. Every piece of information you need to start this career is available online. Explore platforms like HubSpot, Udemy, and Skillshare for relevant courses and certifications. In addition to helping you build a strong foundation, certifications from reputable organizations and instructors can help you build your credibility as a service provider.

Skills Required for Social Media Management

You don’t have to be perfect at everything to get started in this industry. Even if you don’t have the right skills at the moment, you can learn them over time. Here are the most important skills you need to master to become a successful social media manager.

Creativity and Content Creation

Social media managers need creativity to come up with the type of content that targets the right people, grabs attention, engages prospects, and derives actions. Audience retention requires compelling copy and eye-catching visuals, which require a creative mind.

Analytical Skills

Being able to analyze the data and measure the performance of a social media marketing campaign are important aspects of social media management. With analytical skills, you’re able to effectively craft growth strategies to achieve a brand’s ROI goals.


A social media manager needs to keep other team members in the loop and manage a community of potential and existing customers. Both of these require effective communication skills. The good thing is that with practice, you can develop your communication skills.

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How to Get a Social Media Management Job Without a Degree

How to Get a Social Media Management Job Without a Degree

Create a Solid Online Presence

Start by creating your online presence on the most relevant social media platforms. Optimize your profiles with the right keywords and position yourself as an expert in a particular niche or platform. For instance, you may want to target clients who are looking to hire Facebook ads managers.

Build Your Portfolio

To get your first job, you can offer your services for free or at an attractive price. As you work on more projects, add your experiences in a dedicated folder or file. This will be your portfolio that you can show to potential clients later on.


Networking is inarguably one of the most powerful ways to get new clients. Join social media groups within your industry. Groups where your target clients are most probably hanging out. Interact with other’s content and publish your own to help your credibility as a service provider.

Create a Job Search Strategy

Having your own portfolio website and a traffic strategy is the fastest way to land high-paying social media management jobs. But, if you don’t want to create a website yet, join a couple of freelance platforms and create your profile. Reach out to potential buyers to maximize your chances of getting a long-term job.

How to Become a Social Media Manager Without a Degree: FAQs

Let’s address some frequently asked questions about becoming a social media manager without a degree.

Do You Need a Degree to be a Social Media Manager?

You do no need a degree to be a social media manager. In fact, many successful social media marketers don’t have a traditional degree. You can learn the basics on platforms like YouTube and Udemy and start offering your services.

What Qualifications Do You Need to be a Social Media Manager?

You don’t need an official qualification to be a social media manager. However, this also depends on the company you intend to work in. Some hiring managers require that you have a degree in a relevant subject.

How Do I Become a Social Media Manager as a Beginner?

To get your foot in the door, start learning the basics on YouTube and course websites. Establish your social media presence and join social media groups for networking and attracting clients.


A successful social media manager practices creativity, has good analytical skills, and communicates effectively. Their technical skills include persuasive writing, knowing the platforms they work on, and creating eye-catching designs, among other things. Thankfully, a professional degree may help you with some of the skills, you can learn all that without it.

Start by learning about your target industry online and get social media marketing certifications from reputable platforms. Next, establish a solid online presence and build your portfolio over time. Lastly, keep using networking to attract long-term opportunities.

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How to Become a Social Media Moderator

Social media platforms connect people all around the world. Businesses use these social media platforms to connect with their target audience. But, since social media marketing has a lot of moving parts, they outsource it to professionals.

A social media moderator is a marketing professional who helps brands manage and grow their social media audience. If you’re considering becoming a social media moderator, this guide is for you. We’ll cover everything from gaining the right skills to getting your first job. Let’s dive in.

How to Become a Social Media Moderator

Here’s a step-by-step guide to becoming a social media moderator.

Understanding the Role

Start by understanding what tasks you’ll be responsible for as a social media moderator. Social media moderators are generally responsible for moderating the content and/or the community of a brand. For instance, you may be responsible for checking a post submission before publishing it on a brand’s Facebook page. Another responsibility is to constantly check comments and delete/remove the ones that don’t follow the guidelines. In short, the role involves “moderating” content and users.

Education and Qualifications

There are no strict education or qualifications requirements to become a community moderator. Brands and businesses mostly look at your expertise and experience and whether or not you can help them grow on social media. However, having a relevant degree or certification can help you stand out among beginners who don’t have any qualifications.

Gaining Necessary Skills

Here are the skills you need to get good at to become a successful moderator.


Probably the most important skill you need to polish is communication. As a moderator, you need to interact with followers and customers. The role also involves effectively addressing any concerns and conflicts within the community.

Technical Skills

As a moderator, you’ll have to understand how different social platforms work and effectively use the tools provided by them for marketing.


Managing an online community doesn’t come without conflicts. Every now and then, you may need to resolve conflicts of varying natures. Having problem-solving skills will help you navigate these conflicts effectively. If you don’t, the reputation of the brand you work with can get hurt.

Refining these important skills will not only help you stand out among other candidates, but they’ll also let you excel faster as a community moderator.

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Job Search and Networking

job search and networking

Getting your first job as a community or social media moderator can be a tough ask. There are a lot of potential candidates trying to get noticed for roles like these. Your first step should be to spice up your resume by adding your skills, relevant qualifications, and past experiences.

Create your portfolio and showcase your skills and experiences. This could be your own social media page or community. As you grow in experience, your portfolio becomes bigger.

Once you have a professional resume, write a generic cover letter targeting recruiting managers. Whenever you see a new job posting, customize the cover letter to that job.

If you want to get a freelance or remote social media moderator role, join freelance platforms, create an optimized profile, and start hunting for clients. Also, create a professional profile on job boards like Indeed and LinkedIn.

Probably the most effective way to attract clients and recruiters is by networking and publishing content related to social media marketing regularly. The goal is to connect with other professionals and business owners and showcase your expertise.

Join different social media groups and communities related to social media marketing and add insightful content. Publish content on these communities and position yourself as an authority on the topic. You’ll soon start attracting clients organically. In addition, you can also find decision-makers on LinkedIn by using the platform’s advanced search feature. For instance, you can get in touch with a CEO of a particular company and send them an outreach message.

Getting Experience

Probably the biggest hurdle in the way of getting your first social media moderator job is the lack of relevant experience. After all, most recruiters and clients want to make sure you can actually help them. And, the best way to do that is by looking at your past work experience. Thankfully, there are a few ways to get some experience.


An internship can provide you with a professional environment. You get to learn the skills and knowledge needed to become a professional social media moderator. Although you’re not paid as much, the growth potential in an internship is quite good. Find internships in your industry and work for a few months to understand the role and strengthen your resume.

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Volunteer Work

Another way to add some experience to your resume is by volunteering for a non-profit organization. Work with a non-profit solely to help them grow their cause on social media with your moderation skills. You’ll be able to strengthen your experience section of the resume automatically.

Build Your Social Presence

Building your own social media accounts and pages is also an experience you can showcase on your resume. Just make sure you have some concrete results to show to potential clients.

How to Become a Social Media Moderator: FAQs

Here are some frequently asked questions about becoming a social media moderator.

Do You Need a Degree to Become a Social Media Moderator?

No, you do not need a degree to become a social media moderator. Although a relevant degree may help you stand out among candidates without any experience. Your skill, experience, and portfolio are the assets that can get you a social media moderator role.

What Skills Are Important for a Social Media Moderator?

A social media moderator needs to have effective communication, conflict management, problem-solving, and some technical skills.

How Do I Become a Social Media Moderator Without Experience?

You can get an internship as a social media moderator. Or, you can work with a non-profit organization just for the sake of getting some experience. Learning the skill and showcasing it to potential clients through networking is an effective way to land your first job without experience.


A social media moderator is a marketing specialist who moderates social media communities. They’re responsible to keep the community striving towards its goals by interacting with members and resolving conflicts. To become a social media moderator, you don’t need a degree or even a certification. All you need is the right set of skills, which are good communication, problem-solving, and an understanding of how social platforms work. To build some experience, you can offer your services at a lower price or work with an organization as an intern.

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How to Become a Social Media Strategist

Crafting a result-oriented social media strategy requires skill, creative thinking, and experience, among other skills. This is why a social media strategist is in high demand. The job involves creating, evaluating, and tweaking social media content to help a brand achieve its marketing goals cost-effectively. In this blog post, we’ll tell you how to become a social media strategist. By the end, you’ll have a step-by-step plan to start your career on the right foot. Let’s dive in. 

Who is a Social Media Strategist

A social media strategist helps brands start and grow their social media accounts by creating, editing, and publishing content. Their major job is to come up with effective growth and content strategies, helping the brand reach its goals cost-effectively. They don’t only strategize and create content but also monitor its performance and make tweaks to their strategy accordingly. 

There are essentially two kinds of social media strategists. Some work as freelancers and offer their services to clients all over the world. The price of their services depends on the experience and skills of the strategist. The second type of social media strategist works in-house for companies or agencies and gets a monthly paycheck. 

What Does a Social Media Strategist Do

what does a social media strategist do

A social media strategist maintains a brand’s presence on social media. The role involves coming up with a content strategy that aligns with the brand’s marketing goals and values. Strategists may also create, publish, and analyze the content. In most of the cases, this is the responsibility of the social media content creator. Typically, a strategist handles the following aspects of social media marketing:

  • Strategizing and executing social media campaigns 
  • Establish effective communication channels with relevant teams 
  • Developing content strategies for different platforms
  • Identifying and measuring key performance indicators
  • Keeping in touch with online trends
  • Documenting wins and losses
  • And maybe more

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How to Become a Social Media Strategist

Here’s a step-by-step guide to becoming a social media strategist. 

Build Your Foundations 

Some employers require a professional degree in a relevant subject such as marketing, communications, and PR. However, this is not the case when you’re pursuing this career from a freelance perspective. Most clients will just look at your skills, portfolio, and experience before hiring you for a project. Nevertheless, it’s always a plus to have a relevant degree from a reputable organization at your back. Alternatively, you can enroll in online courses and learn all the basics on your own. You can spice up your CV by taking certifications from reputable organizations like HubSpot and Google. 

Work as an Intern

work as an intern

More than 66.4% of interns land a full-time job after the completion of their internship. Besides, you’re unlikely to land a full-time job with a reliable brand or company with zero experience. For exposure and experience, you can work as an intern, remotely or in-house. Working as an intern allows you to build your network, which increases your chances of getting a full-time offer. 

Build Your Portfolio

Your portfolio is essentially a combination of your projects and experiences. A company considering you for the role will likely ask for your portfolio before moving forward with the hiring process. What you can do is document every little success and content piece in a file. Alternatively, you can add all your details to your website. Make it easy for a potential employer or client to check your portfolio by adding a link to it in your CV, cover letter, social media, or any relevant place.

Related: How to Be a Social Media Content Creator


A powerful way to find clients and employers for a social media strategist position is by networking in niche communities. Join Facebook and LinkedIn groups and participate in the conversations. Showcase your talent, skill, and experience with value posts and insightful comments. You can also join job boards and freelance platforms to increase your chances of getting hired. 

Skills Needed to Be a Social Media Strategist

Familiarity with Social Platforms

Every social media platform will be different in terms of the audience, advertising tools, content type, and relevance to your business. Understanding the type of content that performs best on a platform helps you drive engagement and conversions for brands. 

Client Management

When you’re working as a freelance social media strategist, you need to constantly be in touch with clients and make sure they’re satisfied with their investments. Effective communication skills come in handy here. Keeping your tech team in the loop and maintaining a clear communication channel is a skill you need in an in-house job. 

Graphic Design

Social media strategists work with graphic designers to create eye-catching and engaging designs for the target audience. Understanding graphic design helps you keep everything in line with the brand’s colors and theme. 


The ability to write good copy helps social media strategists hook, engage, and convert the audience. For instance, they can use storytelling to create stroll-stoping Facebook ads.

Related: How to Become a Freelance Social Media Manager 

How to Become a Social Media Strategist: FAQs

Let’s address some frequently asked questions about becoming a social media strategist. 

What Do You Need to Become a Social Media Strategist?

Most social media strategist jobs require a relevant degree and some experience. For freelance jobs, you just have to showcase your ability to help a potential client grow on social media. 

What is the Job of a Social Media Strategist?

A social media strategist is responsible for creating and executing social media marketing strategies. They create, publish, and manage content on different social platforms. 

What is the Difference Between a Social Media Strategist and a Social Media Manager?

Social media managers take care of day-to-day marketing tasks, like responding to customer queries and making sure they’re satisfied. Social media strategists, on the other hand, have a more creative job of creating and executing growth strategies. 


To become a social media strategist, all you need is a relevant degree, some experience, and the right skills. Getting a freelance or remote job isn’t as tricky. The barrier to entry is lower as clients mostly look at your skill level, portfolio, and communication skills before hiring. 

What Does a Community Manager Do

Brands need to build their reputation as original, credible, and relatable. Social media is revolutionizing the way brands and individuals connect. Today, every brand can have a well-knit online community of customers as well as prospects. 

But, creating a community is one thing; managing it effectively for building and maintaining a positive reputation is another. This is where a community manager comes in. According to data, a community manager can improve the performance of a branded community by 12%. In this article, we’ll talk about the role of a community manager in customer-brand relationships. Let’s dive in.

What is a Community Manager?

A community manager acts as a bridge between a brand and its audience. They help businesses build their presence through content creation, engagement, and customer support. The role involves building trust around a brand, which leads to improved performance. The hard and soft skills needed to be a community manager include:

  • Communication 
  • Ability to develop content strategies
  • Public relations
  • Event management

What Does a Community Manager Do?

Build and Maintain a Community 

A community manager is responsible for building and maintaining a community for a brand. They’re responsible for shaping the public perception of the brand they work with. The role entails interacting with a brand’s audience on all important platforms. Plus, since every platform is different in terms of culture, rules, and active audience, community managers need to ensure a consistent tone and voice throughout. 

Manage Public Relations

Building and maintaining relationships is another key aspect of a community manager’s job. The ability to handle a PR mistake or blunder separates an average community manager from a great one. To effectively manage PR, a community manager has to establish a communication channel with the legal, PR, and other relevant teams within the organization. 

Create Strategies

Successful community managers consistently come up with new ideas and aren’t afraid to experiment with them. Their focus is more on the long-term goal than short-term gains. 

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Track Results

In addition to acting as a liaison between the consumers and the brand, community managers also track engagement across all platforms. Since they’re on the front end engaging with the community, community managers can help the back-end teams make more informed decisions. When you track consumer-brand engagement, you get to understand what strategies work and what don’t. This lets you focus on community-building tactics that can actually move the needle for the brand. 

Delight the Community 

The role of a community manager can be tough. It involves identifying problems, finding solutions, and addressing negative feedback. Some days can demand a lot of patience and resilience from you. In addition to that, you’re responsible for making sure everyone within the community is happy and has a positive impression of your brand. 

Community Manager Vs Social Media Manager

community manager vs social media manger

Social media managers and community managers both work to achieve the social media marketing goals of a brand. However, the tasks they’re responsible for taking care of are different. Community managers mediate the relationship between a brand and its audience. They answer questions, review comments, and solve issues to maintain a harmonious community.

Social media managers, on the other hand, have a broader role of creating and executing social media marketing plans. They create, curate, and analyze content and advertisements to help brands move in the right direction. 

Important Skills for Community Managers


As a community manager, you’ll have a lot of interaction with the audience. Being good at expressing yourself and your brand is crucial. Beyond communicating with the community, you also have to stay in touch with your internal team and keep them in the loop about everything happening in the community. 

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As a community manager, you may have to resolve conflicts. Not all community members will be happy all the time. You’ll have to address their concerns or any requests on time. This is where your problem-solving skills will come in handy. 


A social media post, page, or group can attract a lot of spammers if you don’t moderate it effectively. This is why brands hire moderators to make sure every comment is relevant and non-spammy. The job of a community manager is to enforce the guidelines and policies of the page or group. 

Analytical Skills

The best way to know if you’re moving in the right direction or not is by putting your strategies under the microscope. This means looking at the results your efforts have generated and coming up with a plan accordingly. Having analytical skills helps community managers shape their strategies for maximum output. Here are the metrics you should track to gauge your performance as a community manager:

  • Engagement rate
  • Response time
  • Conversions
  • Community size growth
  • Overall audience satisfaction

What Does a Community Manager Do: FAQs

what does a community manager do faqs

Let’s talk about some frequently asked questions about community management. 

What Skills Do You Need to Be a Community Manager?

Effective community management requires a set of soft and hard skills. You need to be good at communication, problem-solving, strategy-making, analytics, and moderation. 

Is a Community Manager a Good Job?

A community management job can be a great one if you enjoy interacting with people online. It’s also growing in demand as brands realize the importance of community building and social media growth. 

What is the Function of Community Management?

Community management involves maintaining a harmonious community for a brand’s customers. It also includes creating an effective communication channel within the organization. 

Related: How to Prepare for a Social Media Interview


A community manager has a range of responsibilities. They create and maintain a harmonious community for effective brand-customer interactions. In addition, they manage public relations and make sure no PR mistake leads to irreparable damage to the company’s image or reputation. Creating strategies for community growth and improving communications within the community is another important aspect of the role. Not only that but community managers also need to make sure their efforts are producing positive results by tracking different metrics like the engagement rate, community growth, and more. Important skills a community manager needs to polish for best results are:

  • Effective communication 
  • Moderation
  • Problem-solving
  • Analytics

How to Be a Social Media Content Creator

A social media content creator is someone who creates and shares content on platforms like Instagram, Facebook, and TikTok for other brands. The role involves promoting other brands’ products by creating engaging and converting social media content. 

However, it can be tough to stand out and get noticed as a newbie in this saturated market. In this guide, we’ll tell you how to be a social media content creator. Let’s get started. 

Who Is a Social Media Content Creator?

Social media content creators create text, images, graphics, videos, short-form posts, and any type of content that you can publish on a social media platform. 

The goal of this content is to hook, engage, and convert a target audience on platforms like Instagram, Twitter, LinkedIn, and others. The content you produce as a creator isn’t random; it’s targeted, which is only possible when you have your target audience in mind. The goal can be to generate more conversions, get more clicks, or build a bigger following. 

Social Media Manager vs. Social Media Content Creator

social media content creation

A social media content creator plans, creates, and publishes content. They need to stay updated with the latest trends and create a strategy accordingly. Whereas, social media managers have a wider range of duties. They may be responsible for strategy formation, ad management, analytics, and even content creation. To be a social media content creator, you need to be good at coming up with engaging content all the time. 

Platforms for Social Media Content Creation

In order to become a successful social media content creator, you need to learn about the most popular platforms out there. 


Statista predicts that there will be about 1.44 billion monthly active users on Instagram by 2025. Instagram is inarguably the biggest image-based social media platform. If you have a knack for producing engaging visual content, it’s perfect for you. 

In addition, Instagram Reels introduced in 2021 to compete with TikTok are gaining a lot of popularity as well. Creating these Reels is easier than long-from videos. Plus, since they’re short, it’s easier for a marketer to grab a user’s attention with them. 


Unlike TikTok and Instagram/Facebook Reels, YouTube is focused on long-form video content. Videos on YouTube are educational in nature, which makes this platform perfect for detailed reviews, informational content, and personal experiences. Plus, it’s a search engine, so businesses that want to get long-term traffic are your ideal clients.

Related: How to Become a Freelance Social Media Manager


Twitter has a different vibe than other social platforms, the character limits for Tweets being its stand-out difference. There’s a cap of 280 characters on each Tweet, so you need to be super concise to convey a message. You can add more Tweets as comments and create detailed Threads. Twitter also supports videos, images, and external links. 


Launched in 2004, Facebook is one of the oldest social media platforms out there. This makes it a perfect place to reach a millennial audience. Plus, it’s a versatile platform, allowing you to post all kinds of content types:

  • Short and long posts 
  • Short and long videos
  • Live videos

Moreover, it has a massive active audience, more than any other social platform. Plus, the advertising tools it offers make it ideal for small businesses to reach their audience. As a content creator, you’ll be responsible for creating written posts, Stories, and Reels. 

Tools for Social Media Content Creators

Learning the tools of the trade can help you get a social media content creator job quickly. Here are the top tools you can leverage as a social media content creator. 



Canva is an all-in-one, beginner-friendly graphic design software. Thanks to its pre-made graphic templates and a simple drag-and-drop designer, Canva lets you create professional graphics without any experience. It has a generous free plan, which is enough for most use cases. Canva’s paid plans aren’t expensive either.  


Trello, a project management platform, is perfect for organizing your workflows. You can also invite other members of your team to collaborate on projects easily. Trello lets you easily visualize your content plan with simple boards. 


Grammarly is a must-have for every content creator. It pinpoints spelling, typos, and grammatical mistakes, allowing you to keep your content error-free. Grammarly’s free plan is more than enough for most content creators. 


Buzzsumo helps you stay on top of social trends by allowing you to monitor relevant keywords. It’s basically a social listening tool that helps you create fresh and in-demand content for your target audience. 


ChatGPT is a chatbot that can help you with content ideation, topic learning, outlines, and more. For instance, you can use it to come up with a content plan for the next month. 

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Frequently Asked Questions

Let’s address some frequently asked questions about becoming a social media content creator.  

How Much Do Content Creators on Social Media Make?

According to ZipRecruiter, a typical social media content creator makes $57,977 per year and $28 per hour. The income also depends on the company you’re working with, your exact role, and your prior experience. 

What Does a Content Creator on Social Media Do?

A social media content creator is usually responsible for creating engaging content on topics that resonate with the brand’s target audience. They may also be responsible for strategy formulation, content scheduling/publishing, and other micro roles. 

How Do I Become a Content Creator with No Experience?

Start by learning the skill of content creation for social media audiences. Get familiar with the most popular social platforms and how their algorithms work. Use networking on platforms like LinkedIn to get noticed and land clients. 

Wrapping Up

To become a successful social media content creator, you don’t need a degree or years of experience. Everything you need is at your fingertips. Start by learning the basics of social media content marketing and get familiar with different platforms. Tools like Canva, ChatGPT, and Buzzsumo can save you a lot of time and help you create engaging content. 

If you want to sell your services, get registered on different freelancing platforms or job sites. One of the best ways to attract potential clients to your services is by networking on LinkedIn. 

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How to Become a Freelance Social Media Manager

Every business wants to attract social media traffic to its products or services. But, everyone can’t afford to execute social media marketing strategies on their own. The process is just too time-consuming. 

Instead, small businesses hire someone who can effectively manage day-to-day marketing tasks and help them grow. As a freelance social media manager, you work remotely for the brand that hires you. In this guide, we’ll tell you how to become a freelance social media manager. Let’s dive in. 

What Does a Social Media Manager Do

If you’re thinking of becoming a social media manager, it’s crucial to understand what your responsibilities will be. The job requires a variety of tasks from you since you’ll be managing a brand’s social media presence. It may include one or more of the following:

  • Creating a social media marketing strategy
  • Writing content
  • Handling customer queries
  • Managing ads
  • Analyze the performance
  • Stay on top of trends
  • And more

When you’re a freelance social media manager, you also need to manage client acquisition and communication. As you can see, you need a handful of skills if you want to be an effective social media manager. Let’s break each skill down a little. 

Skills Required to Be a Freelance Social Media Manager

become a freelance social media manager


Communication is one of the most important skills you need as a social media marketer and a freelancer. You’ll need good communication skills to reach out and close new clients. Plus, as a social media manager, you’ll be required to understand your audience and provide satisfactory answers. 


From writing ads to engaging with prospects, copywriting is everywhere in social media marketing. You’ll have to write a lot of persuasive content to attract, engage, and convert your client’s audience. 


Sometimes, your client won’t offer a lot of help with developing a strategy. You may even have to create ad creatives for them from scratch. To manage all that effectively, you will need to be creative. 

Graphic Design Knowledge

As mentioned above, you may have to create ad graphics and social media posts without the client’s help. You don’t need to be a graphic design expert though. Tools like Canva have ready-made templates you can reuse as your own. Some graphic design sense is all you need to pick engaging graphics. 

Client Acquisition and Management

Freelance social media managers have to hunt for clients and manage their communication effectively. One of the major reasons why many aspiring freelancers quit is because they find client acquisition too hard. 

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How to Become a Freelance Social Media Manager


Take Social Media Marketing Courses

Start by taking some social media marketing courses from reputable organizations. There are thousands of courses to learn from. You just need to understand the basics and learn the ins and outs of the platforms you want to work on. For instance, you can start by learning Facebook ads management and expand your knowledge later to other platforms.

Pick Your Platform/sbecoming a freelance social media manager

Before you can start reaching out to potential clients, it’s important to understand which platforms you want to focus on. Defining a platform helps you get your first client relatively easily. Your target platform will also depend on the target audience of your potential client. For instance, if you want to work with B2B companies, LinkedIn would be the perfect place for client hunting. 

Learn to Create Social Media Strategies

As a freelance social media manager, you’ll mostly need to identify the best path for your client. When it comes to spending their marketing budget, you may have to take the driving seat. 

Identify Your Target Clients

One of the best things about freelance jobs is that you get to choose who you work with. Identifying your target clients also makes your reach out much more effective. You’ll know their pain points or desires, which makes it easy for you to grab their attention. 

Pick Your Services

There are plenty of services you can offer as a social media manager, but there’s a limit to how much you can manage effectively. Identify your strengths and stick with them. For instance, if you’re good at strategy building, offer ad management services. If you can write good copy, offer copywriting services. 

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Set Your Prices

At first, you might have to keep your prices a bit low to get your foot in the door. The social media marketing industry is overcrowded, so you will have to do something unique to stand out and get noticed. As you get more experience, you can start charging more. Your charges will, however, depend on several other factors, including your location, platforms, and services. 

Finding Your First Client

finding your first client as a freelance social media manager

At this point, you should have a good understanding of social media marketing. So, why not use it to get your first freelance client? Start by networking on social platforms where your target client hangs out. Position yourself as someone who can help others reach their marketing goals. 

Frequently Asked Questions

Let’s answer some frequently asked questions about becoming a freelance social media manager. 

How Do I Start Freelance Social Media Management?

Start by taking some courses on reputable platforms like Google Digital Garage and Hubspot Academy. Implement what you learn on your own social profiles to get clients. Learn communication and use networking to land clients consistently. 

How Much Can I Make as a Freelance Social Media Manager?

Your earnings as a freelance social media manager depend on your services, platforms, and types of clients. According to ZipRecruiter, the average salary of a freelance social media marketing manager is $64,845 per year. 

How Do I Pitch Myself as a Freelance Social Media Manager?

Start by introducing yourself and your social media marketing expertise. Tell them how investing in your services will help them grow on social media and why you’re the right fit for the task. 

Related: Types of Social Media Jobs


This was all about how to become a freelance social media manager. To be a successful social media manager, you need a range of skills, including copywriting, understanding of graphic design, strategy building, analyzing the data, and more. 

Therefore, you should start by taking a detailed course on the subject. Then, narrow your expertise down to a certain area, for instance, Facebook ads. Start networking on social platforms your target clients are spending time on. Offer your services at a competitive rate in the beginning to get your first client as soon as possible. 

Skills Needed to be a Social Media Manager

Social media is the go-to place for businesses of all sizes to reach their audience and build brand awareness. According to Statista, a whopping 91% of businesses use social media for marketing. The demand for skillful social media managers is growing, as is the competition. To stand out, you need to have a unique set of skills. In this guide, we’ll talk about what they are and how you can polish them, and improve your chances of getting a job. Let’s dive in. 

Skills Needed to Be a Social Media Manager

Strengthen Your Basics

Start by working on your basic marketing knowledge and skills. Online courses from reputable organizations such as HubSpot, Google, and even Coursera can help you build a strong foundation. In addition, polish your communication skills by interacting with customers and prospects online. 

Understand the Platforms

One of the first things you should do to spice up the “Skills” section of your resume is to learn the intricacies of popular social media platforms. This goes beyond mere understanding of how to manage a profile. You will need to learn how each platform’s algorithm and advertising tools work. Plus, understand what type of audience hangs out on it. 

For instance, LinkedIn hosts professionals representing companies and businesses worldwide. On the other hand, Pinterest is more focused on people who like to consume visual content. This is where understanding who your target audience is will come in handy. 

Mastering Social Media Marketing Tools

Tools like Buffer and Later make social media marketing a lot easier and more effective than it otherwise would be. Using a social media tool enables you to automate most of your marketing aspects. For instance, you can schedule a month’s worth of content in one sitting. This lets you work on your own time and take on more clients. In addition to that, platforms like Buffer help you move in the right direction by providing you with insightful data. In addition, learn the marketing tools of the platform to understand your reach, engagement, and conversion rate. New tools are constantly hitting the market. To ensure you’re not investing your time in workflows that can be automated, keep learning about new tools and automation strategies. 

Communication Skills

Effective communication is key to attracting prospects and turning them into regular customers. You simply can’t be a good marketer without good communication skills. It includes everything from understanding your target audience and delivering what they want. For instance, a Twitter Tweet or an Instagram caption can only work if you know how to communicate your message concisely. In addition to that, you need good verbal communication skills to work in teams and collaborate on projects within an organization. 

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Strategic Thinking

Creating engaging content is an important part of the job. However, as a social media manager, you have to think beyond creating engaging content. You need to have the ability to devise content strategies that align with a business’s goals. First, understand the goals of every brand you work with. Then, devise content strategies that can help that business achieve those goals.

The key to developing a strategic mindset is focusing on the long-term picture. Keep an eye on market trends and explore new marketing opportunities to help businesses stay ahead of their competition. A strategic approach also demands that you keep an eye on your key performance indicators (KPIs) and be willing to make the necessary changes when needed. 

Compelling Writing Skills

Copywriting is probably the most important skill to polish as a social media manager. The profession demands copywriting in every aspect from writing a post caption to creating a powerful call to action. As a social media writer, you need to capture the attention as well as build engagement. And that’s not possible without to-the-point and exciting content. Plus, your grammar and spelling should be top-notch. Thanks to tools like Grammarly, keeping your writings error-free is easy and free. In addition, when you’re managing multiple platforms for the same brand, developing a consistent brand voice is important.

Understanding Analytics and Data Interpretation 

A successful social media manager isn’t just good at writing captivating headlines, engaging posts, and actionable CTAs. They’re also well-versed in interpreting data and making informed marketing decisions. Your knowledge of different analytics tools, including the native platform ones, will help you track your KPIs. As soon as you have the data, it’s time to interpret it and make better-informed marketing decisions. For instance, one of the most important KPIs would be your traffic sources. By knowing your best-performing platforms, you’re able to focus more on what’s working. 

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Skills Needed to Be a Social Media Manager: FAQs

Let’s discuss some frequently asked questions about the skills needed to be a social media manager. What are the Requirements to Be a Social Media Manager? When hiring a social media manager, brands generally look at their education, experience, knowledge of social media tools, analytical skills, strategic thinking, and writing skills. 

What Makes an Excellent Social Media Manager?

A social media manager needs to be good at communication, customer service, creative writing, strategic thinking, and marketing. 

What are the Basics of Social Media Management?

Social media marketing involves understanding the needs of your audience and creating content to promote a business. The goal is to drive high-quality traffic to landing or sales pages. 

How Do I Sell Myself as a Social Media Manager?

You can sell yourself as a social media manager by networking in niche online communities. Other ways to market yourself include blogging, paid ads, and videos. 


An overwhelming majority of businesses around the world use social media platforms to promote their products. This is why there’s a growing demand for professional social media marketers. But, although the demand may be high, it’s not easy to stand out among so many candidates. The right course of action would be to polish the skills needed to be a social media manager. 

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Types of Social Media Jobs – A Comprehensive Guide

The number of social media job titles out there can really make it hard to tell them apart sometimes. For instance, how do you draw a link between a social media manager and a community manager? 

Let’s make your life easier by exploring 8 of the most important social media roles you may have to perform as a professional. This article also covers the roles and responsibilities of each job. Let’s get started. 

Types of Social Media Jobs

Social Media Intern

According to Indeed, the average salary of a social media intern is $15.27. Although being a social media marketing intern might not pay well, it can help you get your foot in the door. The job involves working under the guidance of a manager. As an intern, you execute basic social media marketing tasks like writing content, scheduling posts, and doing research. 

Social Media Manager

Probably the most common type of social media job is a social media manager. Social media managers are typically responsible for creating and implementing a social media marketing strategy. Their goals can range from increasing brand awareness to driving more traffic to generate more sales.

In small organizations and businesses, everything from content strategy to tracking results may fall under their job title. However, for medium-to-large businesses, the exact responsibilities of a social media manager may vary depending on the size and demands of that business. In essence, you may be required to wear several hats at one time as a social media manager. 

Community Manager

Community management is often confused with social media management, but both roles are different. However, the roles do overlap sometimes. This is why small businesses don’t have a dedicated community manager; their social media manager takes care of everything. However, in larger organizations, community managers engage and communicate with social media followers and fans. 

Social Media Strategist

As the name suggests, a social media strategist creates and executes social marketing strategies. In small businesses, the role is typically handled by a social media manager. In larger companies, strategists and managers work hand-in-hand to craft and implement these strategies. They may also perform audits to identify any loopholes in the strategy and make chances for better future outcomes. Analyzing the performance of social media content and reporting it to the seniors is another possible role of these professionals. 

Content Strategist

social media content strategist

A content strategist is different than a social media strategist. As the name suggests, the role involves creating content strategies to attract, engage, and convert the target audience. As a content strategist, you also have to make sure the brand voice and image remain the same across all platforms.  Content strategists also build brand loyalty, build relationships with existing audiences, and acquire new customers. All with the power of organic social media content. Their tasks involve:

  • Editing and updating content
  • Monitoring campaigns
  • Analyzing data for decision-making

Other responsibilities of a content strategist include conducting audits, coming up with new content ideas, finding keywords for SEO, managing budgets, and staying up to date with trends. 

Social Media Specialist

In theory, the tasks of a social media specialist are more specialized in nature. However, some duties may overlap with those of a social media manager or a social media strategist. Moreover, social media specialists are more concerned with the implementation of the strategies. They also work with industry influencers to make business connections and spread the word around. As a specialist, you may also be asked to create and schedule social media content with an automation tool. 

Brand Manager

As the name suggests, brand managers control how their brand is perceived by the public. It is a relatively higher-level position that entails working with researchers, advertisers, and content creators to make sure everything is in line with the brand’s image, voice, and values. As a brand manager, you work with copywriters and graphic designers and make sure all branding assets are consistent with the brand’s overall voice. 

Social Media Analyst

A social media analyst is responsible for monitoring and analyzing a brand’s campaigns. They analyze what’s working and what isn’t, helping the brand make informed marketing decisions. The role typically involves:

  • Understanding audience needs
  • Identifying best-performing posts/ads
  • Researching competitors

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Types of Social Media Jobs: FAQs

frequently asked questions about types of social media jobs

What is a Social Media Professional Called?

The title of a social media professional varies depending on the role, job level, and the organization you work for. The most popular social media job titles are social media manager, analyst, strategist, and specialist. 

What Type of Job is Social Media Marketing?

A social media marketing job involves promoting a brand’s products or services to its social media audience. To achieve their marketing goals, brands hire social media managers, strategists, analysts, community managers, and more. 

Is Working in Social Media a Good Career?

Yes, working in social media can be a rewarding career, especially when you consider the long-term picture. Brands of all sizes need social media professionals to grow their businesses on social media. 

What is the Highest Salary in Social Media?

Your salary as a social media professional can vary depending on the size, nature, and industry of the organization. Your exact role, responsibilities, and experience level also have a part to play. Top-paying job titles include social media manager, community manager, and brand manager. 

Conclusion: Social Media Job Types

Over half of the world’s population spends time on social media platforms, which is why over 30 Million businesses use it to promote their products and services. These businesses need a range of marketing professionals to manage accounts and achieve their marketing goals. Some of the most common social media job titles include social media:

  • Interns
  • Managers
  • Strategists
  • Content strategists
  • Specialists
  • Community managers
  • Brand managers
  • Analysts

The social media marketing industry is continuously evolving, so it’s important to keep yourself up to date and polish your skills accordingly. The most important skills you’ll need to be an effective social media professional are communication, analysis, creativity, strategy development, and teamwork. 

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