What Does a Community Manager Do

Brands need to build their reputation as original, credible, and relatable. Social media is revolutionizing the way brands and individuals connect. Today, every brand can have a well-knit online community of customers as well as prospects. 

But, creating a community is one thing; managing it effectively for building and maintaining a positive reputation is another. This is where a community manager comes in. According to data, a community manager can improve the performance of a branded community by 12%. In this article, we’ll talk about the role of a community manager in customer-brand relationships. Let’s dive in.

What is a Community Manager?

A community manager acts as a bridge between a brand and its audience. They help businesses build their presence through content creation, engagement, and customer support. The role involves building trust around a brand, which leads to improved performance. The hard and soft skills needed to be a community manager include:

  • Communication 
  • Ability to develop content strategies
  • Public relations
  • Event management

What Does a Community Manager Do?

Build and Maintain a Community 

A community manager is responsible for building and maintaining a community for a brand. They’re responsible for shaping the public perception of the brand they work with. The role entails interacting with a brand’s audience on all important platforms. Plus, since every platform is different in terms of culture, rules, and active audience, community managers need to ensure a consistent tone and voice throughout. 

Manage Public Relations

Building and maintaining relationships is another key aspect of a community manager’s job. The ability to handle a PR mistake or blunder separates an average community manager from a great one. To effectively manage PR, a community manager has to establish a communication channel with the legal, PR, and other relevant teams within the organization. 

Create Strategies

Successful community managers consistently come up with new ideas and aren’t afraid to experiment with them. Their focus is more on the long-term goal than short-term gains. 

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Track Results

In addition to acting as a liaison between the consumers and the brand, community managers also track engagement across all platforms. Since they’re on the front end engaging with the community, community managers can help the back-end teams make more informed decisions. When you track consumer-brand engagement, you get to understand what strategies work and what don’t. This lets you focus on community-building tactics that can actually move the needle for the brand. 

Delight the Community 

The role of a community manager can be tough. It involves identifying problems, finding solutions, and addressing negative feedback. Some days can demand a lot of patience and resilience from you. In addition to that, you’re responsible for making sure everyone within the community is happy and has a positive impression of your brand. 

Community Manager Vs Social Media Manager

community manager vs social media manger

Social media managers and community managers both work to achieve the social media marketing goals of a brand. However, the tasks they’re responsible for taking care of are different. Community managers mediate the relationship between a brand and its audience. They answer questions, review comments, and solve issues to maintain a harmonious community.

Social media managers, on the other hand, have a broader role of creating and executing social media marketing plans. They create, curate, and analyze content and advertisements to help brands move in the right direction. 

Important Skills for Community Managers


As a community manager, you’ll have a lot of interaction with the audience. Being good at expressing yourself and your brand is crucial. Beyond communicating with the community, you also have to stay in touch with your internal team and keep them in the loop about everything happening in the community. 

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As a community manager, you may have to resolve conflicts. Not all community members will be happy all the time. You’ll have to address their concerns or any requests on time. This is where your problem-solving skills will come in handy. 


A social media post, page, or group can attract a lot of spammers if you don’t moderate it effectively. This is why brands hire moderators to make sure every comment is relevant and non-spammy. The job of a community manager is to enforce the guidelines and policies of the page or group. 

Analytical Skills

The best way to know if you’re moving in the right direction or not is by putting your strategies under the microscope. This means looking at the results your efforts have generated and coming up with a plan accordingly. Having analytical skills helps community managers shape their strategies for maximum output. Here are the metrics you should track to gauge your performance as a community manager:

  • Engagement rate
  • Response time
  • Conversions
  • Community size growth
  • Overall audience satisfaction

What Does a Community Manager Do: FAQs

what does a community manager do faqs

Let’s talk about some frequently asked questions about community management. 

What Skills Do You Need to Be a Community Manager?

Effective community management requires a set of soft and hard skills. You need to be good at communication, problem-solving, strategy-making, analytics, and moderation. 

Is a Community Manager a Good Job?

A community management job can be a great one if you enjoy interacting with people online. It’s also growing in demand as brands realize the importance of community building and social media growth. 

What is the Function of Community Management?

Community management involves maintaining a harmonious community for a brand’s customers. It also includes creating an effective communication channel within the organization. 

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A community manager has a range of responsibilities. They create and maintain a harmonious community for effective brand-customer interactions. In addition, they manage public relations and make sure no PR mistake leads to irreparable damage to the company’s image or reputation. Creating strategies for community growth and improving communications within the community is another important aspect of the role. Not only that but community managers also need to make sure their efforts are producing positive results by tracking different metrics like the engagement rate, community growth, and more. Important skills a community manager needs to polish for best results are:

  • Effective communication 
  • Moderation
  • Problem-solving
  • Analytics

How to Be a Social Media Content Creator

A social media content creator is someone who creates and shares content on platforms like Instagram, Facebook, and TikTok for other brands. The role involves promoting other brands’ products by creating engaging and converting social media content. 

However, it can be tough to stand out and get noticed as a newbie in this saturated market. In this guide, we’ll tell you how to be a social media content creator. Let’s get started. 

Who Is a Social Media Content Creator?

Social media content creators create text, images, graphics, videos, short-form posts, and any type of content that you can publish on a social media platform. 

The goal of this content is to hook, engage, and convert a target audience on platforms like Instagram, Twitter, LinkedIn, and others. The content you produce as a creator isn’t random; it’s targeted, which is only possible when you have your target audience in mind. The goal can be to generate more conversions, get more clicks, or build a bigger following. 

Social Media Manager vs. Social Media Content Creator

social media content creation

A social media content creator plans, creates, and publishes content. They need to stay updated with the latest trends and create a strategy accordingly. Whereas, social media managers have a wider range of duties. They may be responsible for strategy formation, ad management, analytics, and even content creation. To be a social media content creator, you need to be good at coming up with engaging content all the time. 

Platforms for Social Media Content Creation

In order to become a successful social media content creator, you need to learn about the most popular platforms out there. 


Statista predicts that there will be about 1.44 billion monthly active users on Instagram by 2025. Instagram is inarguably the biggest image-based social media platform. If you have a knack for producing engaging visual content, it’s perfect for you. 

In addition, Instagram Reels introduced in 2021 to compete with TikTok are gaining a lot of popularity as well. Creating these Reels is easier than long-from videos. Plus, since they’re short, it’s easier for a marketer to grab a user’s attention with them. 


Unlike TikTok and Instagram/Facebook Reels, YouTube is focused on long-form video content. Videos on YouTube are educational in nature, which makes this platform perfect for detailed reviews, informational content, and personal experiences. Plus, it’s a search engine, so businesses that want to get long-term traffic are your ideal clients.

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Twitter has a different vibe than other social platforms, the character limits for Tweets being its stand-out difference. There’s a cap of 280 characters on each Tweet, so you need to be super concise to convey a message. You can add more Tweets as comments and create detailed Threads. Twitter also supports videos, images, and external links. 


Launched in 2004, Facebook is one of the oldest social media platforms out there. This makes it a perfect place to reach a millennial audience. Plus, it’s a versatile platform, allowing you to post all kinds of content types:

  • Short and long posts 
  • Short and long videos
  • Live videos

Moreover, it has a massive active audience, more than any other social platform. Plus, the advertising tools it offers make it ideal for small businesses to reach their audience. As a content creator, you’ll be responsible for creating written posts, Stories, and Reels. 

Tools for Social Media Content Creators

Learning the tools of the trade can help you get a social media content creator job quickly. Here are the top tools you can leverage as a social media content creator. 



Canva is an all-in-one, beginner-friendly graphic design software. Thanks to its pre-made graphic templates and a simple drag-and-drop designer, Canva lets you create professional graphics without any experience. It has a generous free plan, which is enough for most use cases. Canva’s paid plans aren’t expensive either.  


Trello, a project management platform, is perfect for organizing your workflows. You can also invite other members of your team to collaborate on projects easily. Trello lets you easily visualize your content plan with simple boards. 


Grammarly is a must-have for every content creator. It pinpoints spelling, typos, and grammatical mistakes, allowing you to keep your content error-free. Grammarly’s free plan is more than enough for most content creators. 


Buzzsumo helps you stay on top of social trends by allowing you to monitor relevant keywords. It’s basically a social listening tool that helps you create fresh and in-demand content for your target audience. 


ChatGPT is a chatbot that can help you with content ideation, topic learning, outlines, and more. For instance, you can use it to come up with a content plan for the next month. 

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Frequently Asked Questions

Let’s address some frequently asked questions about becoming a social media content creator.  

How Much Do Content Creators on Social Media Make?

According to ZipRecruiter, a typical social media content creator makes $57,977 per year and $28 per hour. The income also depends on the company you’re working with, your exact role, and your prior experience. 

What Does a Content Creator on Social Media Do?

A social media content creator is usually responsible for creating engaging content on topics that resonate with the brand’s target audience. They may also be responsible for strategy formulation, content scheduling/publishing, and other micro roles. 

How Do I Become a Content Creator with No Experience?

Start by learning the skill of content creation for social media audiences. Get familiar with the most popular social platforms and how their algorithms work. Use networking on platforms like LinkedIn to get noticed and land clients. 

Wrapping Up

To become a successful social media content creator, you don’t need a degree or years of experience. Everything you need is at your fingertips. Start by learning the basics of social media content marketing and get familiar with different platforms. Tools like Canva, ChatGPT, and Buzzsumo can save you a lot of time and help you create engaging content. 

If you want to sell your services, get registered on different freelancing platforms or job sites. One of the best ways to attract potential clients to your services is by networking on LinkedIn. 

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How to Prepare for a Social Media Interview

If you’ve landed an interview for a social media job, prepare yourself to maximize your chances of getting hired. A social media job interview isn’t just about the technical questions. It’s also about how you present and position yourself. 

From having the basic knowledge about the company to the right questions to prepare yourself for, we’ll discuss everything you need to know. By the end, you’ll have the toolkit to ace your next social media interview. Without further ado, let’s start. 

Research the Company

First, knowing the most important details about the company you’re interviewing for shows your genuine interest and dedication. Second, it lets you speak confidently about the products of the company. Thirdly, you’ll be able to better respond to any questions related to the company’s future growth. It’ll enable you to engage in meaningful conversation with the interviewers. 

Read the company’s “About Us” or Wikipedia page (if any) to learn about its products, culture, and growth potential. In addition, study the company’s social media strategy. If they ask your thoughts, tell them what you think about it and how it can be improved. 

Find the Right Platforms for the Company

Every social media platform is different in several ways, including the type of people that spend time on them. For instance, LinkedIn is a hub of professional networking, which makes it ideal for B2B marketing. So, if the company you’re interviewing for has a B2B audience, they might have a LinkedIn marketing strategy. 

What you should do is identify the platforms the company’s target audience is spending time on. See if their marketing team has an effective strategy for that platform. 

Become Familiar with Social Platforms

After identifying the platforms the company is working on (Or, should work on), become familiar with it. Learn the ins and outs of organic marketing, advertising, and analytical tools of the platform. 

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Prepare for the Most Common Social Media Questions

how to prepare for a social media interview
how to prepare for a social media interview

The best way to feel confident about an interview is by anticipating the questions and preparing yourself for them. Here are some most common social media questions you should have in mind before appearing for an interview:

How Does Social Media Benefit a Business?

Social media benefits a business in a variety of ways. The most prominent one is that it connects a brand directly with its customers and prospects. The reach social media platforms provide helps businesses build their brands. In addition, brands can improve their return on investment by generating leads and sales through social media marketing. 

Why Should We Hire You?

Your research about the company will pay off here. To answer this question effectively, identify weaknesses and growth opportunities for the organization and provide a clear way forward. Highlight your unique skills and how you can add value as an employee.  

How to Measure Social Media Success?

The answer to this question depends on the goals of the organization. First, you need to clearly identify your key performance indicators. It could be more engagement, leads, or sales. Then, have a tracking system for that conversion event. 

What are Our Competitors Doing?

An important part of social media marketing is knowing what the competitors are doing. Your interviewer may ask you how to do competitor research. It involves understanding the platforms your competitors are most active on and their strategies. 

Here are a few other social media interview questions to prepare:

  • Which social media marketing metrics should we track?
  • What was the most recent social media campaign you ran?
  • Which channels are the most effective in driving results?

You can prepare for more social media interview questions by reading this blog post.

Stay Up to Date on News and Trends

stay up to date with social media trends
stay up to date with social media trends

Knowing about marketing on popular social media platforms is a must, but employers also want you to keep in touch with the latest industry trends. An effective way to do that is by subscribing to newsletters in the social media marketing industry. Plus, read blogs and watch videos on relevant topics. 

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Prepare Examples and Case Studies

Probably the best way to showcase your talent and skills is by showing practical examples. Work on small social media marketing projects and keep a record of results. When asked, showcase the most relevant projects that generated good results. You also want to be specific. For instance, show the interviewer the project where you improved the conversion rate for a brand by 30%.   

Ask Insightful Questions

A social media marketing interview doesn’t have to be all about answers. It’s also about asking intelligence questions. This shows that you’ve done your homework and want to participate in the company’s growth. 

How to Prepare for a Social Media Interview: FAQs

Here are some frequently asked questions about how to prepare for a social media interview. 

What Should I Say in a Social Media Interview?

Showcase any past projects you managed to generate good results for. Answer every question comprehensively. Tell the interviewer what tools and marketing strategies you’re good at. 

How Do You Stand Out in a Social Media Interview?

To stand out in a social media interview, polish your communication skills beforehand. Practice speaking in the mirror or with a friend. Anticipate and prepare for the most frequently asked social media questions. 

Can You Explain Your Social Media Experience?

During a social media interview, if you’re asked to explain your experience, mention the companies you’ve worked with. Show your knowledge of social media tools and strategies. Plus, share your case studies. 


When it comes to nailing a social media interview, practice plays a major role. Start by researching the frequently asked questions and preparing for them. Practice your speaking and communication skills to stand out during the interview. 

Boost your confidence by researching the company you’re interviewing for. Study their products and business model and prepare a short growth plan. This shows that you’re genuinely interested in the company, which will improve your chances of being hired. 

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