Brands use social media advertising to reach new audiences and pull them into their marketing funnels. However, they need skilled resources to help them implement the best practices and manage the technical aspects of the process. This is where a social media advertiser comes in. As an advertiser, your role is to run and manage ads on platforms like Instagram, Facebook, LinkedIn, etc. to help brands achieve their business goals cost-effectively. In this guide, we’ll touch on everything from what the field entails and how you can become a successful social media advertiser, even if you’re a beginner. Let’s dive in.
What is a Social Media Advertiser?
A social media advertiser creates, optimizes, and manages social media ads for brands and companies. Their roles include researching the target audience, crafting compelling ad copy, and optimizing ads for maximum impact. The objective of a social media ad campaign can be anything from improved reach to lead generation to sales, depending on the underlying goals of the business.
What Does a Social Media Advertiser Do?
As a social media advertiser, you help other businesses get more impressions, clicks, leads, or sales by strategizing, creating, and optimizing their social media ads. The most popular platforms where you’ll mostly manage advertising are Facebook, Instagram, Twitter, and LinkedIn because most businesses have their target audience on these platforms. Tasks you might perform as an advertiser include:
Strategy Creation
Probably the first task you’ll be assigned by a client or your employer will be to come up with a growth strategy. This starts with defining the objective of the campaign (Brand awareness, traffic, conversions, sales). You’ll then find the target audience (Their age, sex, location, etc.). and where they hang out most (Facebook, Instagram, Reddit, etc.).
Ad Creation
The next step is to create a converting ad. A social media ad typically consists of ad copy (Headline, primary text, description, CTA) and visuals (Images, videos). You may have to work with a copywriter for ad copy and a graphic designer for ad graphics.
Tracking and Optimization
When you’re running an ad campaign on social media, you want to make sure the ad copy, visuals, CTAs, budget, and audience are right on point. Tracking helps you find weaknesses and rectify them on time.
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Benefits of Becoming a Social Media Advertiser
Here are the top 3 Reasons to become a social media advertiser.
High Demand
Research suggests that social media advertising spending is expected to reach $219.8 billion in 2024. This increasing trend is because of the fact that businesses are willing to invest, which means there’s an increasing demand for skilled social media advertisers.
Lucrative Career Path
Social media advertising jobs are generally highly paid, offering a lucrative career path. According to ZipRecruiter, the average annual salary of a social media advertiser is $54,455.
Remote Work Flexibility
As a social media advertiser, you don’t have to work in a physical office. You can apply for a remote job where you’ll work with a company remotely. Alternatively, you can become a freelance social media advertiser and work on a project-to-project basis.
How to Become a Social Media Advertiser: A Step-by-Step Guide
Here’s a brief guide on how to become a social media advertiser.
Educate Yourself
In this digitally connected world where information is at our fingertips, learning any skill on your own is totally doable. Platforms like Skillshare and Udemy have free and paid courses on virtually every topic, including social media marketing and advertising.
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Build a Strong Portfolio
A strong portfolio helps you stand out among the crowd and get high-paying job opportunities. Your portfolio can be a file or a web page with your past work, case studies, and achievements.
Develop Your Online Presence
According to research, 82% of recruiters use social media to hire job seekers. When you have complete and active social media profiles, employers are more likely to reach out to you and offer you the role.
Gain experience
To build your experience, consider working as an intern or practicing your advertising skills on your personal social media accounts. As you get more experience, doors to better job opportunities will start to open.
Network
When you’re a job seeker, crafting a perfect resume or cover letter is the natural first step, but to get noticed by the right people (recruiters), you need to get active in all the right online communities. Networking is inarguably one of the best ways to land a digital marketing job as it helps you position yourself as a trustworthy resource. Join relevant social media groups, publish helpful content on your social walls, and interact with industry professionals directly to maximize your chances of landing a job.
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What is a Social Media Advertiser: FAQs
Let’s talk about some frequently asked questions about social media advertising as a profession.
What Does a Social Media Advertiser Do?
A social media advertiser runs and manages social media ads for brands, helping them achieve their business goals. They may work as freelancers (on a project basis), as a remote employee (at home), or as an in-house employee of a brand.
How Do I Become a Social Media Advertiser?
To become a social media advertiser, your first step should be to educate yourself about the industry and get the required technical and soft skills. Next, gain some exposure by being active on social media. To get your foot in the door, you can work as an intern or offer your services at a lower rate.
How Much Do Social Media Advertisers Make?
Social media advertising is a lucrative career; on average, a social media advertiser makes around $54,455 per year.
Conclusion
A social media advertiser helps brands or companies run and manage their ads on platforms like Facebook, Twitter, and Instagram. They have to strategize, create, and optimize ad campaigns to achieve the desired ROI. It’s an in-demand, lucrative career, offering a high average salary. To become a social media advertiser, equip yourself with the right knowledge and skills and apply for jobs that don’t have a lot of upfront requirements. Once you get some experience, your chances of landing a long-term role in a reputable organization increase.
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