Author: Zain Khan

Social media platforms connect people all around the world. Businesses use these social media platforms to connect with their target audience. But, since social media marketing has a lot of moving parts, they outsource it to professionals.

A social media moderator is a marketing professional who helps brands manage and grow their social media audience. If you’re considering becoming a social media moderator, this guide is for you. We’ll cover everything from gaining the right skills to getting your first job. Let’s dive in.

How to Become a Social Media Moderator

Here’s a step-by-step guide to becoming a social media moderator.

Understanding the Role

Start by understanding what tasks you’ll be responsible for as a social media moderator. Social media moderators are generally responsible for moderating the content and/or the community of a brand. For instance, you may be responsible for checking a post submission before publishing it on a brand’s Facebook page. Another responsibility is to constantly check comments and delete/remove the ones that don’t follow the guidelines. In short, the role involves “moderating” content and users.

Education and Qualifications

There are no strict education or qualifications requirements to become a community moderator. Brands and businesses mostly look at your expertise and experience and whether or not you can help them grow on social media. However, having a relevant degree or certification can help you stand out among beginners who don’t have any qualifications.

Gaining Necessary Skills

Here are the skills you need to get good at to become a successful moderator.

Communication

Probably the most important skill you need to polish is communication. As a moderator, you need to interact with followers and customers. The role also involves effectively addressing any concerns and conflicts within the community.

Technical Skills

As a moderator, you’ll have to understand how different social platforms work and effectively use the tools provided by them for marketing.

Problem-Solving

Managing an online community doesn’t come without conflicts. Every now and then, you may need to resolve conflicts of varying natures. Having problem-solving skills will help you navigate these conflicts effectively. If you don’t, the reputation of the brand you work with can get hurt.

Refining these important skills will not only help you stand out among other candidates, but they’ll also let you excel faster as a community moderator.

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Job Search and Networking

Getting your first job as a community or social media moderator can be a tough ask. There are a lot of potential candidates trying to get noticed for roles like these. Your first step should be to spice up your resume by adding your skills, relevant qualifications, and past experiences.

Create your portfolio and showcase your skills and experiences. This could be your own social media page or community. As you grow in experience, your portfolio becomes bigger.

Once you have a professional resume, write a generic cover letter targeting recruiting managers. Whenever you see a new job posting, customize the cover letter to that job.

If you want to get a freelance or remote social media moderator role, join freelance platforms, create an optimized profile, and start hunting for clients. Also, create a professional profile on job boards like Indeed and LinkedIn.

Probably the most effective way to attract clients and recruiters is by networking and publishing content related to social media marketing regularly. The goal is to connect with other professionals and business owners and showcase your expertise.

Join different social media groups and communities related to social media marketing and add insightful content. Publish content on these communities and position yourself as an authority on the topic. You’ll soon start attracting clients organically. In addition, you can also find decision-makers on LinkedIn by using the platform’s advanced search feature. For instance, you can get in touch with a CEO of a particular company and send them an outreach message.

Getting Experience

Probably the biggest hurdle in the way of getting your first social media moderator job is the lack of relevant experience. After all, most recruiters and clients want to make sure you can actually help them. And, the best way to do that is by looking at your past work experience. Thankfully, there are a few ways to get some experience.

Internship

An internship can provide you with a professional environment. You get to learn the skills and knowledge needed to become a professional social media moderator. Although you’re not paid as much, the growth potential in an internship is quite good. Find internships in your industry and work for a few months to understand the role and strengthen your resume.

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Volunteer Work

Another way to add some experience to your resume is by volunteering for a non-profit organization. Work with a non-profit solely to help them grow their cause on social media with your moderation skills. You’ll be able to strengthen your experience section of the resume automatically.

Build Your Social Presence

Building your own social media accounts and pages is also an experience you can showcase on your resume. Just make sure you have some concrete results to show to potential clients.

How to Become a Social Media Moderator: FAQs

Here are some frequently asked questions about becoming a social media moderator.

Do You Need a Degree to Become a Social Media Moderator?

No, you do not need a degree to become a social media moderator. Although a relevant degree may help you stand out among candidates without any experience. Your skill, experience, and portfolio are the assets that can get you a social media moderator role.

What Skills Are Important for a Social Media Moderator?

A social media moderator needs to have effective communication, conflict management, problem-solving, and some technical skills.

How Do I Become a Social Media Moderator Without Experience?

You can get an internship as a social media moderator. Or, you can work with a non-profit organization just for the sake of getting some experience. Learning the skill and showcasing it to potential clients through networking is an effective way to land your first job without experience.

Conclusion

A social media moderator is a marketing specialist who moderates social media communities. They’re responsible to keep the community striving towards its goals by interacting with members and resolving conflicts. To become a social media moderator, you don’t need a degree or even a certification. All you need is the right set of skills, which are good communication, problem-solving, and an understanding of how social platforms work. To build some experience, you can offer your services at a lower price or work with an organization as an intern.

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Crafting a result-oriented social media strategy requires skill, creative thinking, and experience, among other skills. This is why a social media strategist is in high demand. The job involves creating, evaluating, and tweaking social media content to help a brand achieve its marketing goals cost-effectively. In this blog post, we’ll tell you how to become a social media strategist. By the end, you’ll have a step-by-step plan to start your career on the right foot. Let’s dive in. 

Who is a Social Media Strategist

A social media strategist helps brands start and grow their social media accounts by creating, editing, and publishing content. Their major job is to come up with effective growth and content strategies, helping the brand reach its goals cost-effectively. They don’t only strategize and create content but also monitor its performance and make tweaks to their strategy accordingly. 

There are essentially two kinds of social media strategists. Some work as freelancers and offer their services to clients all over the world. The price of their services depends on the experience and skills of the strategist. The second type of social media strategist works in-house for companies or agencies and gets a monthly paycheck. 

What Does a Social Media Strategist Do

A social media strategist maintains a brand’s presence on social media. The role involves coming up with a content strategy that aligns with the brand’s marketing goals and values. Strategists may also create, publish, and analyze the content. In most of the cases, this is the responsibility of the social media content creator. Typically, a strategist handles the following aspects of social media marketing:

• Strategizing and executing social media campaigns 
• Establish effective communication channels with relevant teams 
• Developing content strategies for different platforms
• Identifying and measuring key performance indicators
• Keeping in touch with online trends
• Documenting wins and losses
• And maybe more

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How to Become a Social Media Strategist

Here’s a step-by-step guide to becoming a social media strategist. 

Build Your Foundations 

Some employers require a professional degree in a relevant subject such as marketing, communications, and PR. However, this is not the case when you’re pursuing this career from a freelance perspective. Most clients will just look at your skills, portfolio, and experience before hiring you for a project. Nevertheless, it’s always a plus to have a relevant degree from a reputable organization at your back. Alternatively, you can enroll in online courses and learn all the basics on your own. You can spice up your CV by taking certifications from reputable organizations like HubSpot and Google. 

Work as an Intern

More than 66.4% of interns land a full-time job after the completion of their internship. Besides, you’re unlikely to land a full-time job with a reliable brand or company with zero experience. For exposure and experience, you can work as an intern, remotely or in-house. Working as an intern allows you to build your network, which increases your chances of getting a full-time offer. 

Build Your Portfolio

Your portfolio is essentially a combination of your projects and experiences. A company considering you for the role will likely ask for your portfolio before moving forward with the hiring process. What you can do is document every little success and content piece in a file. Alternatively, you can add all your details to your website. Make it easy for a potential employer or client to check your portfolio by adding a link to it in your CV, cover letter, social media, or any relevant place.

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Network

A powerful way to find clients and employers for a social media strategist position is by networking in niche communities. Join Facebook and LinkedIn groups and participate in the conversations. Showcase your talent, skill, and experience with value posts and insightful comments. You can also join job boards and freelance platforms to increase your chances of getting hired. 

Skills Needed to Be a Social Media Strategist

Familiarity with Social Platforms

Every social media platform will be different in terms of the audience, advertising tools, content type, and relevance to your business. Understanding the type of content that performs best on a platform helps you drive engagement and conversions for brands. 

Client Management

When you’re working as a freelance social media strategist, you need to constantly be in touch with clients and make sure they’re satisfied with their investments. Effective communication skills come in handy here. Keeping your tech team in the loop and maintaining a clear communication channel is a skill you need in an in-house job. 

Graphic Design

Social media strategists work with graphic designers to create eye-catching and engaging designs for the target audience. Understanding graphic design helps you keep everything in line with the brand’s colors and theme. 

Copywriting

The ability to write good copy helps social media strategists hook, engage, and convert the audience. For instance, they can use storytelling to create stroll-stoping Facebook ads.

Related: How to Become a Freelance Social Media Manager 

How to Become a Social Media Strategist: FAQs

Let’s address some frequently asked questions about becoming a social media strategist. 

What Do You Need to Become a Social Media Strategist?

Most social media strategist jobs require a relevant degree and some experience. For freelance jobs, you just have to showcase your ability to help a potential client grow on social media. 

What is the Job of a Social Media Strategist?

A social media strategist is responsible for creating and executing social media marketing strategies. They create, publish, and manage content on different social platforms. 

What is the Difference Between a Social Media Strategist and a Social Media Manager?

Social media managers take care of day-to-day marketing tasks, like responding to customer queries and making sure they’re satisfied. Social media strategists, on the other hand, have a more creative job of creating and executing growth strategies. 

Conclusion

To become a social media strategist, all you need is a relevant degree, some experience, and the right skills. Getting a freelance or remote job isn’t as tricky. The barrier to entry is lower as clients mostly look at your skill level, portfolio, and communication skills before hiring. 

Every business wants to attract social media traffic to its products or services. But, everyone can’t afford to execute social media marketing strategies on their own. The process is just too time-consuming. 

Instead, small businesses hire someone who can effectively manage day-to-day marketing tasks and help them grow. As a freelance social media manager, you work remotely for the brand that hires you. In this guide, we’ll tell you how to become a freelance social media manager. Let’s dive in. 

What Does a Social Media Manager Do

If you’re thinking of becoming a social media manager, it’s crucial to understand what your responsibilities will be. The job requires a variety of tasks from you since you’ll be managing a brand’s social media presence. It may include one or more of the following:

• Creating a social media marketing strategy
• Writing content
• Handling customer queries
• Managing ads
• Analyze the performance
• Stay on top of trends
• And more

When you’re a freelance social media manager, you also need to manage client acquisition and communication. As you can see, you need a handful of skills if you want to be an effective social media manager. Let’s break each skill down a little. 

Skills Required to Be a Freelance Social Media Manager

Communication 

Communication is one of the most important skills you need as a social media marketer and a freelancer. You’ll need good communication skills to reach out and close new clients. Plus, as a social media manager, you’ll be required to understand your audience and provide satisfactory answers. 

Copywriting

From writing ads to engaging with prospects, copywriting is everywhere in social media marketing. You’ll have to write a lot of persuasive content to attract, engage, and convert your client’s audience. 

Creativity 

Sometimes, your client won’t offer a lot of help with developing a strategy. You may even have to create ad creatives for them from scratch. To manage all that effectively, you will need to be creative. 

Graphic Design Knowledge

As mentioned above, you may have to create ad graphics and social media posts without the client’s help. You don’t need to be a graphic design expert though. Tools like Canva have ready-made templates you can reuse as your own. Some graphic design sense is all you need to pick engaging graphics. 

Client Acquisition and Management

Freelance social media managers have to hunt for clients and manage their communication effectively. One of the major reasons why many aspiring freelancers quit is because they find client acquisition too hard. 

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How to Become a Freelance Social Media Manager

 

Take Social Media Marketing Courses

Start by taking some social media marketing courses from reputable organizations. There are thousands of courses to learn from. You just need to understand the basics and learn the ins and outs of the platforms you want to work on. For instance, you can start by learning Facebook ads management and expand your knowledge later to other platforms.

Pick Your Platform/s

Before you can start reaching out to potential clients, it’s important to understand which platforms you want to focus on. Defining a platform helps you get your first client relatively easily. Your target platform will also depend on the target audience of your potential client. For instance, if you want to work with B2B companies, LinkedIn would be the perfect place for client hunting. 

Learn to Create Social Media Strategies

As a freelance social media manager, you’ll mostly need to identify the best path for your client. When it comes to spending their marketing budget, you may have to take the driving seat. 

Identify Your Target Clients

One of the best things about freelance jobs is that you get to choose who you work with. Identifying your target clients also makes your reach out much more effective. You’ll know their pain points or desires, which makes it easy for you to grab their attention. 

Pick Your Services

There are plenty of services you can offer as a social media manager, but there’s a limit to how much you can manage effectively. Identify your strengths and stick with them. For instance, if you’re good at strategy building, offer ad management services. If you can write good copy, offer copywriting services. 

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Set Your Prices

At first, you might have to keep your prices a bit low to get your foot in the door. The social media marketing industry is overcrowded, so you will have to do something unique to stand out and get noticed. As you get more experience, you can start charging more. Your charges will, however, depend on several other factors, including your location, platforms, and services. 

Finding Your First Client

At this point, you should have a good understanding of social media marketing. So, why not use it to get your first freelance client? Start by networking on social platforms where your target client hangs out. Position yourself as someone who can help others reach their marketing goals. 

Frequently Asked Questions

Let’s answer some frequently asked questions about becoming a freelance social media manager. 

How Do I Start Freelance Social Media Management?

Start by taking some courses on reputable platforms like Google Digital Garage and Hubspot Academy. Implement what you learn on your own social profiles to get clients. Learn communication and use networking to land clients consistently. 

How Much Can I Make as a Freelance Social Media Manager?

Your earnings as a freelance social media manager depend on your services, platforms, and types of clients. According to ZipRecruiter, the average salary of a freelance social media marketing manager is $64,845 per year. 

How Do I Pitch Myself as a Freelance Social Media Manager?

Start by introducing yourself and your social media marketing expertise. Tell them how investing in your services will help them grow on social media and why you’re the right fit for the task. 

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Conclusion

This was all about how to become a freelance social media manager. To be a successful social media manager, you need a range of skills, including copywriting, understanding of graphic design, strategy building, analyzing the data, and more. 

Therefore, you should start by taking a detailed course on the subject. Then, narrow your expertise down to a certain area, for instance, Facebook ads. Start networking on social platforms your target clients are spending time on. Offer your services at a competitive rate in the beginning to get your first client as soon as possible. 

Social media is the go-to place for businesses of all sizes to reach their audience and build brand awareness. According to Statista, a whopping 91% of businesses use social media for marketing. The demand for skillful social media managers is growing, as is the competition. To stand out, you need to have a unique set of skills. In this guide, we’ll talk about what they are and how you can polish them, and improve your chances of getting a job. Let’s dive in. 

Skills Needed to Be a Social Media Manager

Strengthen Your Basics

Start by working on your basic marketing knowledge and skills. Online courses from reputable organizations such as HubSpot, Google, and even Coursera can help you build a strong foundation. In addition, polish your communication skills by interacting with customers and prospects online. 

Understand the Platforms

One of the first things you should do to spice up the “Skills” section of your resume is to learn the intricacies of popular social media platforms. This goes beyond mere understanding of how to manage a profile. You will need to learn how each platform’s algorithm and advertising tools work. Plus, understand what type of audience hangs out on it. 

For instance, LinkedIn hosts professionals representing companies and businesses worldwide. On the other hand, Pinterest is more focused on people who like to consume visual content. This is where understanding who your target audience is will come in handy. 

Mastering Social Media Marketing Tools

Tools like Buffer and Later make social media marketing a lot easier and more effective than it otherwise would be. Using a social media tool enables you to automate most of your marketing aspects. For instance, you can schedule a month’s worth of content in one sitting. This lets you work on your own time and take on more clients. In addition to that, platforms like Buffer help you move in the right direction by providing you with insightful data. In addition, learn the marketing tools of the platform to understand your reach, engagement, and conversion rate. New tools are constantly hitting the market. To ensure you’re not investing your time in workflows that can be automated, keep learning about new tools and automation strategies. 

Communication Skills

Effective communication is key to attracting prospects and turning them into regular customers. You simply can’t be a good marketer without good communication skills. It includes everything from understanding your target audience and delivering what they want. For instance, a Twitter Tweet or an Instagram caption can only work if you know how to communicate your message concisely. In addition to that, you need good verbal communication skills to work in teams and collaborate on projects within an organization. 

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Strategic Thinking

Creating engaging content is an important part of the job. However, as a social media manager, you have to think beyond creating engaging content. You need to have the ability to devise content strategies that align with a business’s goals. First, understand the goals of every brand you work with. Then, devise content strategies that can help that business achieve those goals.

The key to developing a strategic mindset is focusing on the long-term picture. Keep an eye on market trends and explore new marketing opportunities to help businesses stay ahead of their competition. A strategic approach also demands that you keep an eye on your key performance indicators (KPIs) and be willing to make the necessary changes when needed. 

Compelling Writing Skills

Copywriting is probably the most important skill to polish as a social media manager. The profession demands copywriting in every aspect from writing a post caption to creating a powerful call to action. As a social media writer, you need to capture the attention as well as build engagement. And that’s not possible without to-the-point and exciting content. Plus, your grammar and spelling should be top-notch. Thanks to tools like Grammarly, keeping your writings error-free is easy and free. In addition, when you’re managing multiple platforms for the same brand, developing a consistent brand voice is important.

Understanding Analytics and Data Interpretation 

A successful social media manager isn’t just good at writing captivating headlines, engaging posts, and actionable CTAs. They’re also well-versed in interpreting data and making informed marketing decisions. Your knowledge of different analytics tools, including the native platform ones, will help you track your KPIs. As soon as you have the data, it’s time to interpret it and make better-informed marketing decisions. For instance, one of the most important KPIs would be your traffic sources. By knowing your best-performing platforms, you’re able to focus more on what’s working. 

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Skills Needed to Be a Social Media Manager: FAQs

Let’s discuss some frequently asked questions about the skills needed to be a social media manager. What are the Requirements to Be a Social Media Manager? When hiring a social media manager, brands generally look at their education, experience, knowledge of social media tools, analytical skills, strategic thinking, and writing skills. 

What Makes an Excellent Social Media Manager?

A social media manager needs to be good at communication, customer service, creative writing, strategic thinking, and marketing. 

What are the Basics of Social Media Management?

Social media marketing involves understanding the needs of your audience and creating content to promote a business. The goal is to drive high-quality traffic to landing or sales pages. 

How Do I Sell Myself as a Social Media Manager?

You can sell yourself as a social media manager by networking in niche online communities. Other ways to market yourself include blogging, paid ads, and videos. 

Conclusion 

An overwhelming majority of businesses around the world use social media platforms to promote their products. This is why there’s a growing demand for professional social media marketers. But, although the demand may be high, it’s not easy to stand out among so many candidates. The right course of action would be to polish the skills needed to be a social media manager. 

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The number of social media job titles out there can really make it hard to tell them apart sometimes. For instance, how do you draw a link between a social media manager and a community manager? 

Let’s make your life easier by exploring 8 of the most important social media roles you may have to perform as a professional. This article also covers the roles and responsibilities of each job. Let’s get started. 

Types of Social Media Jobs

Social Media Intern

According to Indeed, the average salary of a social media intern is $15.27. Although being a social media marketing intern might not pay well, it can help you get your foot in the door. The job involves working under the guidance of a manager. As an intern, you execute basic social media marketing tasks like writing content, scheduling posts, and doing research. 

Social Media Manager

Probably the most common type of social media job is a social media manager. Social media managers are typically responsible for creating and implementing a social media marketing strategy. Their goals can range from increasing brand awareness to driving more traffic to generate more sales.

In small organizations and businesses, everything from content strategy to tracking results may fall under their job title. However, for medium-to-large businesses, the exact responsibilities of a social media manager may vary depending on the size and demands of that business. In essence, you may be required to wear several hats at one time as a social media manager. 

Community Manager

Community management is often confused with social media management, but both roles are different. However, the roles do overlap sometimes. This is why small businesses don’t have a dedicated community manager; their social media manager takes care of everything. However, in larger organizations, community managers engage and communicate with social media followers and fans. 

Social Media Strategist

As the name suggests, a social media strategist creates and executes social marketing strategies. In small businesses, the role is typically handled by a social media manager. In larger companies, strategists and managers work hand-in-hand to craft and implement these strategies. They may also perform audits to identify any loopholes in the strategy and make chances for better future outcomes. Analyzing the performance of social media content and reporting it to the seniors is another possible role of these professionals. 

Content Strategist

A content strategist is different than a social media strategist. As the name suggests, the role involves creating content strategies to attract, engage, and convert the target audience. As a content strategist, you also have to make sure the brand voice and image remain the same across all platforms.  Content strategists also build brand loyalty, build relationships with existing audiences, and acquire new customers. All with the power of organic social media content. Their tasks involve:

• Editing and updating content
• Monitoring campaigns
• Analyzing data for decision-making

Other responsibilities of a content strategist include conducting audits, coming up with new content ideas, finding keywords for SEO, managing budgets, and staying up to date with trends. 

Social Media Specialist

In theory, the tasks of a social media specialist are more specialized in nature. However, some duties may overlap with those of a social media manager or a social media strategist. Moreover, social media specialists are more concerned with the implementation of the strategies. They also work with industry influencers to make business connections and spread the word around. As a specialist, you may also be asked to create and schedule social media content with an automation tool. 

Brand Manager

As the name suggests, brand managers control how their brand is perceived by the public. It is a relatively higher-level position that entails working with researchers, advertisers, and content creators to make sure everything is in line with the brand’s image, voice, and values. As a brand manager, you work with copywriters and graphic designers and make sure all branding assets are consistent with the brand’s overall voice. 

Social Media Analyst

A social media analyst is responsible for monitoring and analyzing a brand’s campaigns. They analyze what’s working and what isn’t, helping the brand make informed marketing decisions. The role typically involves:

• Understanding audience needs
• Identifying best-performing posts/ads
• Researching competitors

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Types of Social Media Jobs: FAQs

What is a Social Media Professional Called?

The title of a social media professional varies depending on the role, job level, and the organization you work for. The most popular social media job titles are social media manager, analyst, strategist, and specialist. 

What Type of Job is Social Media Marketing?

A social media marketing job involves promoting a brand’s products or services to its social media audience. To achieve their marketing goals, brands hire social media managers, strategists, analysts, community managers, and more. 

Is Working in Social Media a Good Career?

Yes, working in social media can be a rewarding career, especially when you consider the long-term picture. Brands of all sizes need social media professionals to grow their businesses on social media. 

What is the Highest Salary in Social Media?

Your salary as a social media professional can vary depending on the size, nature, and industry of the organization. Your exact role, responsibilities, and experience level also have a part to play. Top-paying job titles include social media manager, community manager, and brand manager. 

Conclusion: Social Media Job Types

Over half of the world’s population spends time on social media platforms, which is why over 30 Million businesses use it to promote their products and services. These businesses need a range of marketing professionals to manage accounts and achieve their marketing goals. Some of the most common social media job titles include social media:

• Interns
• Managers
• Strategists
• Content strategists
• Specialists
• Community managers
• Brand managers
• Analysts

The social media marketing industry is continuously evolving, so it’s important to keep yourself up to date and polish your skills accordingly. The most important skills you’ll need to be an effective social media professional are communication, analysis, creativity, strategy development, and teamwork. 

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How Can Social Media Affect Job Opportunities?

In recent years, social media has become a part of our lives. Over half of Earth’s population uses it to interact and consume content, making it a great place to promote anything. Professionals, business owners, and organizations leverage social media for growth. However, they don’t have the time and energy to manage everything themselves, which is where a social media manager comes in. 

In this article, We’ll talk about the role of a social media manager in detail. By the end, you’ll know the jobs they do to help businesses grow cost-effectively. Let’s get started.

What Does a Social Media Manager Do

Like any manager, a typical social media manager is responsible for tackling a variety of tasks, ranging from conducting research to staying up to date on the latest trends. 

Perform Research

One of the first jobs of a social media manager is to understand your industry, audience, competitors, and growth opportunities. The data and information they collect help them craft impactful strategies 

Design and Execute Strategies

The most important part of a social media manager’s job is to plan and execute strategies to achieve specific goals. The goal can be anything from broadening a brand’s reach to driving more traffic to getting more sales. The execution of these strategies involves content creation, scheduling, ad optimization, and more.

Create, Edit, and Publish Content

Organic content is the soul of every social media marketing campaign. It’s what helps you build a loyal following, attract leads, and sell stuff down the line. Social media managers are responsible for creating and publishing content on different platforms. If they’re working with a copywriter, their job is to make the necessary edits before the content goes live. One challenge social media managers face while creating content is adapting or repurposing it for different platforms. 

Collaborate with the Team

Social media managers work hand-in-hand with copywriters, graphic designers, and marketing teams. This synergy allows for consistent brand messaging and strategy. 

Communicate with Followers

Social media managers are also responsible for interacting with followers and customers. This includes replying to comments, inbox messages, and responding to feedback. The two-way communication ensures your followers don’t feel left out and feel important. 

Analyse and Track Performance

Social media managers use data to identify potential growth opportunities as well as loopholes. They use social media analytics tools to help businesses move in the right direction. Popular analytics tools include:

• Sprout Social 
• Hootsuite
• Buffer 

Stay Up to Date with Trends

Social media managers also have to keep themselves up to date on the latest changes in the industry. This includes algorithm changes, new features, and emerging social media marketing trends. 

How to Become a Social Media Manager

Understand Different Platforms

To become a social media manager, you need to have a deep understanding of popular platforms. Thankfully, exploring a platform is all you need to understand its dynamics. The most important thing is to identify the type of audience each platform hosts. For instance, LinkedIn is an ideal place for professionals to network and find job opportunities. 

Learn the Skill

Consider enrolling in courses and getting certifications in social media marketing. This ensures you have your basics covered before going for practical experience. 

Build Your Presence

As you gain more knowledge, start implementing it on your own social media profiles and pages. Consistently publish content, analyze the results, and focus on what works. This will also help attract potential clients to your social profiles. 

Gain Practical Experience

It’s hard to find work when you’re a beginner. Consider working for a non-profit organization for the sake of portfolio building. Record your successes so that you can show them to potential employers in the future. 

Find a Job 

One of the best ways to get a job is to network with potential employers on social media platforms. LinkedIn is inarguably at the top of the list when it comes to job hunting. Join relevant groups, post regularly, and engage under other people’s posts to gain exposure. You can use LinkedIn’s search bar to find relevant job opportunities. Also, sign up for LinkedIn job alerts to get updates on new opportunities. 

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What is the Job of a Social Media Manager: FAQs

What Skills Does a Social Media Manager Have?

A social media manager needs to be good at communication skills. Other important skills include content creation, graphic design, proficiency with data analytics tools, and project management. 

Is Social Media Manager a Good Job?

Yes, social media management is a good job because it’s not only lucrative but offers long-term growth. The growing demand for good social media managers makes this profession attractive. 

How Do I Become a Social Media Manager?

To become a social media manager, learn the basics, gain some practical experience, build a portfolio, and network with potential employers/clients. 

What is a Social Media Manager’s Salary?

According to ZipRecruiter, the average base salary of a social media manager is $64,375/year. However, the exact salary may depend on the industry and one’s experience. 

Conclusion: Job of a Social Media Manager

A social media manager is an all-in-one resource for an organization. They take care of content creation, post-scheduling, analytics, and more. The exact job of a social media manager depends on the organization’s needs. Generally, they’re responsible for keeping a brand’s social media pages active. 

To become a social media manager, you don’t need a degree, although a certification from a reputable organization can boost your profile. Alternatively, go for an online course and learn the basics first. Then, offer your services at competitive rates to get your foot in the door, or work with a non-profit. Next, build your portfolio and start networking with professionals on LinkedIn. Keep your profile optimized and apply for relevant job openings as they pop up. 

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Your chances of getting hired as a social media professional largely depend on how you write your resume. While browsing social media resumes, recruiters look for very specific information. And to get that information, they skim through the content. 

This is exactly why you need to keep your resume to the point and relevant. In this blog post, we’ll help you craft a resume that stands out, grabs the attention of potential recruiters, and makes you a strong candidate. So, if you’re an aspiring social media marketer, this blog post is for you. Let’s dive in. 

Understand Social Media Jobs

Before we talk about writing a perfect resume for a social media job, let’s take a quick look at the most prominent social media positions or roles.

Social Media Manager

Social media managers handle everything from devising a content strategy to analyzing what works and what doesn’t. As a social media manager, your role would be to strategize, execute, and measure social media campaigns. 

Social Media Content Specialist

Content is the backbone of every social media campaign. As a content specialist, your job is to create captivating and engaging content, be it the written word,  images, or videos. You’ll also have to make sure the content aligns with the brand’s voice.

Social Media Analyst

Analysts help businesses make sure their social media campaigns are moving in the right direction. The job necessitates knowledge of analytics tools and the ability to report data in an easy-to-understand way. 

Writing an Effective Social Media Job Resume

Now that you understand different roles, let’s talk about how you craft a perfect resume for each one of them. 

Tailor the Resume to the Job

According to data, around 63% of employers prefer resumes personalized to the role. Yet, one of the most common mistakes applicants make is that they don’t customize their resumes enough. Understand the requirements of the job and add relevant qualifications, skills, and experiences. 

Structure Your Resume

The structure of a resume decides how easy it is for the reader to quickly go through the important parts. So, it’s important to strike a balance between what the recruiter is expecting and making it unique from other applicants. 

Try to incorporate your unique style and aesthetics to stand out from the competition while also maintaining a consistent structure. 

Include Relevant Links

Most hiring managers will want to look at your social profiles to make sure you’re the right fit for the job and company. Add relevant social profiles to the “Contact” section of your resume. 

This helps the recruiter know your personality and see if you’re a good cultural fit. Also, don’t forget to optimize your social profiles with the right information. 

Highlight Relevant Skills

This might sound obvious, but many social media job applicants add irrelevant skills to their resume, which can harm your chances of getting hired. Keep in mind the role you’re applying for while writing the skills section of your resume. 

For instance, if you’re applying for a social media analyst job, recruiters won’t have a lot of interest in your content creation skills. However, whatever social media job you’re applying for, showing good interpersonal and communication skills can pay off. Some interpersonal skills that can spruce up your resume include:

• Creative thinking
• Attention to detail 
• Leadership
• Passion
• Relationship building

Add Your Prior Successes

This might be the most important section of your social media job resume. Sometimes, showcasing your past successes is all you need to impress a potential recruiter. Use the following statistics or data as proof that you can help the company grow on social media:

• User-engagement statistics
• Click-through rate
• Conversion rate
• Bounce rate
• Follower growth rate

This can especially help you if you’re trying to land a social media analyst job. 

Proofread Everything

Before sending out your resume, don’t forget to revise it for spelling, grammar, and linguistic mistakes. An error, no matter how small, shows that you don’t give heed to attention to detail, an important skill for every social media job. Thankfully, identifying errors in any written text is super easy with free tools like Grammarly. 

How to Write a Resume for a Social Media Job: FAQs

Let’s now briefly answer some questions you might have as an aspiring social media professional. 

What Should I Put in My Social Media Resume?

Your social media job resume should include your contact information, educational qualifications, work experience, past projects, relevant certifications, and skills. However, the exact information depends on what role you’re applying for. 

How to Write a Resume for a Social Media Job With No Experience?

If you’re new to the industry, focus on your educational background, skills, and personal projects. For instance, you can create and grow your own page and showcase its results as a personal project. 

What is a Professional Summary for a Social Media Job?

A professional summary helps you demonstrate why you’re the right fit for the job. In it, you can add all the relevant information like your experiences, certifications, and past projects. Importantly, a resume summary needs to be as brief as possible. 

What Skills Do You Need to Work in Social Media?

The skills you need to be a social media professional depend on the role. For instance, social media managers need to strategize and execute marketing strategies effectively. A social media analyst, on the other hand, needs to be good at data analytics. 

Conclusion: How to Write a Resume for Social Media Jobs

When writing a social media job resume, it’s important to keep in mind the specific role. Plus, know that most employers will just skim your resume, so it’s important to have a proper structure. 

The most common job positions you’ll encounter are social media manager, content creator, and analyst. Tailor your resume to the specific job or role by including relevant skills and experiences. Here’s a quick recap of how to write a resume for a social media job and stand out:
Structure your resume

• Include relevant links 
• Highlight relevant skills
• Add your successes
• Proofread it thoroughly 

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