If you have a small business, you just can’t ignore social media. It’s where most of your audience spends their time. However, people don’t primarily use social media to connect with brands or buy stuff online. They’re there to connect with friends and family and scroll through their feeds.
So, on social media, you’re dealing with a cold audience who isn’t yet ready to do business with you. This is where hiring a social media manager comes in handy. A social media manager helps you make your social channels a consistent source of high-quality leads and sales. In this post, we’ll talk about the reasons why you should hire a social media manager. Let’s dive in.
Why Hire a Social Media Manager for Your Business
Consistent Social Media Presence
One of the biggest benefits of working with a social media manager is that they keep your social media active. As a business owner, you have a lot on your plate, so it’s easy to put social media posting at the bottom of your to-do list. Consistent social media posting keeps your brand alive in the minds of your target audience. Not posting enough can easily make them forget your brand, or worse, find your competitor. A professional social media manager will know how to create a consistent social media strategy. Plus, they can create the type of content that attracts new followers and keeps the existing ones engaged.
Time- and Cost-Saving
Let’s be honest. As a business owner, managing social media accounts isn’t the best use of your time. Hiring someone who can do that for you effectively can save you a lot of time. The time you can spend on more meaningful work, like coming up with growth strategies. In addition, social media managers aren’t generally expensive, especially for the value they can provide. As a result, your overall costs are reduced as compared to when you’re investing your own time.
Target audience engagement
Randomly posting content on social media doesn’t work, even if it’s high-quality. You want your followers to think you care about them. And that you can only achieve with engagement! Engaging the followers requires a strategy and the investment of time. A social media manager keeps in touch with your audience. He or she can get into their minds and find their biggest pain points or desires. Plus, your social media pages are essentially a customer support channel, so answering any questions can help you save your brand’s reputation.
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Social media analysis
Post likes, comments, and shares are three of the most prominent social media metrics. But, effective social media analysis is much more than that. You need to use reporting and analytics tools to understand where you stand, and how you can improve.
- The best time of the day to post
- The number of link clicks on your posts
- The demographics of your audience
- And more
Only a professional social media manager can effectively manage that.
Now that you know why hire a social media manager, it’s time to address the next most important question: What qualities does a social media manager have? Let’s answer that.
Qualities to Look for in a Social Media Manager
Before hiring a social media manager, make sure it has all the following qualities.
Good communication skills
A good social media expert should be able to communicate effectively with your audience as well as you (Or your team). Your social media channels are often the first point of contact with your potential customers. So, in order to generate more leads, you want to make a great first impression. For that, you need someone who can create a positive first impression about your brand. An experienced social media manager won’t let leads fall through the cracks by answering all their queries professionally.
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Regurgitating the same content isn’t going to get you so far on social media. Your social media expert has to be creative enough to produce content that helps you stand out from the crowd. This is why creativity is a quality you should be looking at while hiring someone.
Analytics is the backbone of every digital marketing strategy. Without it, you can’t know for sure if your strategies are working the way they should. Your social media manager should be able to analyze and track your key performance indicators. Only a resource who’s good at analytics can help your social media grow in the right direction, at the right pace.
Up-to-date knowledge of social media trends
The world of social media is constantly evolving; many strategies that used to work wonders are no longer effective. This is why you need someone to stay in touch with the latest trends and developments and implement a strategy that’s in line with the latest best practices.
Customer service skills
Happy customers act as brand ambassadors, automatically attracting leads and sales to your business.
But, although having a great product is a must, your customer service needs to be top-notch too. A good social media manager should be able to handle customer queries effectively, keeping them happy and satisfied.
When to Hire a Social Media Manager
Here are a few situations hiring a social media manager will be beneficial.
- You lack consistency
- Low social media presence
- Need for crisis management
- Need to stay up to date on the latest social media trends
Why should you hire social media advertising professionals?
Advertising involves upfront investment, which is why it can be a bit tricky. You need an expert who has some experience running social media ads successfully.
Should a small business hire a social media manager?
Yes, if your budget allows it, hiring a social media manager can help you build a loyal following and attract more leads to your business.
What is the Role of Social Media Hiring?
The role of social media hiring is to find the right candidates on platforms like LinkedIn and Indeed, conduct interviews, and shortlist the right ones.
Why Hire a Social Media Manager: Conclusion
If you own a business, having a solid social media presence is no more an option. And because it takes expertise and time, you may not want to delve into it yourself. Let’s face it. There’s a list of tasks you should be doing instead. Things that can actually move the needle for your brand. So, hiring a social media manager is the right thing to do.
But, while hiring a manager for your social accounts, make sure they can:
- Effectively communicate with followers, existing customers, and you
- Analyze your key performance indicators
- Be creative and consistent
- Can stay up-to-date